at Uber in Chicago, Illinois, United States
Job Description
About the Role
The Consumer Insights Manager is a critical function in our AIM (Audience, Insights, and Measurement) team as this role delivers on our vision of providing end-to-end insights in all of our client engagements. This role will socialize and activate our suite of audience solutions, research, and insights programs into joint learning plans for each of our advertisers and establish our platform as a global audience insights thought leader. Our goal is to help every advertiser on the Uber Advertising platform be smarter and more confident about their media investment on our platform as well as help move the broader industry forward in understanding insights related to trends, generation differences, and more through the unique Uber insights perspective. The Audience Insights Manager will work collaboratively across sales, operations, product, data science, and partner solutions to activate the insights-generating tools and audience strategies and research Uber has to offer.
What You’ll Do:
+ Lead audience strategy and develop a global audience insights roadmap, developing industry thought leadership in support of the Uber Ads business
+ Work closely with Audience, Insights and Measurement team-mates, as well as cross-functional partners in Ad Operations, Sales, Partner Solutions, Data Science and Product to evaluate, iterate, improve and optimize audience strategies and insights
+ Develop a strategy, prioritization, and roadmap for audience strategy and insights for Uber ads
+ Educate and communicate to stakeholders and partner clients the nuances of having a complex yet impactful advertising platform comprised of multiple core surfaces in Mobility/Display and Delivery
+ Initiate and develop industry, platform, and category-level meta-analysis, vertical audience insights, and playbooks based upon statistically and commercially sound analytics and methodologies
+ Serve as the day-to-day trusted Audience Insights partner and consultant for strategic advertiser relationships
Basic Qualifications:
+ 4+ years’ experience in an advertising and/or marketing role, especially in Research, Advanced Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence
Preferred Qualifications:
+ 5-8 years’ experience in an advertising and/or marketing role, especially in Research, Advanced Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence
+ Experience in supporting an ad sales organization, as an expert and thought partner, leading with insights to grow revenue
+ Proficiency in advanced analytical tools (e.g. SQL, R, SAS) as well as measurement solutions including brand and conversion lift
+ Proficient in the advertising and/or marketing data landscape, and have a foundational understanding of the advertising ecosystem to be able to credibly speak to and about audiences, platforms and media
+ Understand concepts, measurement solutions, and underlying statistical fundamentals of the media economy and advertising
For Chicago, IL-based roles: The base salary range for this role is USD$120,000 per year – USD$133,500 per year. For New York, NY-based roles: The base salary range for this role is USD$133,000 per year – USD$148,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$133,000 per year – USD$148,000 per year. For all US locations, you will be eligible to participate in Uber’s bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform
