at Publicis Groupe in Chicago, Illinois, United States
Job Description
Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Overview:
The Associate Director, Search is responsible for leading the execution team of a retail client driving the growth, management, retention and satisfaction of these accounts. The Associate Director will manage and direct a Search team of Campaign Managers both onshore and offshore. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns.
Job Description:
+ Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
+ Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
+ Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels
+ Understands client’s goals, markets, needs and expectations of the agency
+ Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
+ Independently leads performance and strategy presentations
+ Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
+ Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
+ Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
+ Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
+ Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
+ Conducts performance reviews and career path plans for direct reports
+ Establishes expectations and goals for team on performance marketing thought leadership
+ Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Qualifications
+ Bachelor’s degree, concentration in business, marketing, or advertising preferred
+ 4-6 years of account management experience in Search Engine Marketing; client side or agency side preferred
+ 2-4 years of demonstrated success in managing and leading a team of paid search specialists
+ Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred
+ Hands-on experience with Shopping Ads and Performance Max campaigns
+ Experience with bid management tools like Search Ads 360
+ Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
+ Demonstrated problem solving, organization, and project management skills
+ Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success
+ Ability to develop and implement comprehensive paid search strategies aligned with client goals
+ Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner
+ Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously
+ High attention to detail and the ability to move at an agile pace
Additional Information
All your information will be kept confidential according to EEO guidelines.
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