Director, Product Marketing - Healthcare SaaS Required

at RLDatix in Chicago, Illinois, United States

Job Description

Every day, thousands of patients worldwide suffer harm from preventable care delivery errors. RLDatix is committed to changing this reality. Our mission is to enhance healthcare by creating a world where patients consistently receive the best and safest care possible. Trusted by numerous clients globally, our integrated healthcare operations platform combines software and trusted services to empower organizations with critical data insights across risk, safety, compliance, provider lifecycle, and workforce management. Our user-centric approach offers a real-time, holistic view of healthcare operations, seamlessly connecting disparate information across the enterprise. This empowers organizational leaders with contextualized data to make more informed decisions.

RLDatix is truly global, with over 2,000 employees across the UK, Europe, the Middle East, Australia, Canada, and the United States. Our strategy revolves around both organic and inorganic growth, uniting exceptional minds, and innovative technology, including AI, to deliver market-leading solutions for our clients. We are seeking individuals to join our team who are deeply passionate about driving positive change in healthcare. Join us as we work towards our vision of safer, better healthcare for all.

We have an exciting opportunity to join our North American business as a Director, Product Marketing. In this role, you will play a crucial part in fostering alignment among key stakeholders in Marketing, Product Management, Finance, and Sales to shape the overall value proposition of our software solutions. These solutions are integral to healthcare operations, providing comprehensive management of risk, compliance, governance, and workforce management.

Collaborating closely with marketing leaders and other functions across the organization, you will be responsible for driving various initiatives that support pipeline and revenue growth in the North American region, including:

· Market segmentation

· Gathering market requirements through the voice of the customer

· Establishing references

· Developing solution launch strategies and overseeing execution

· Generating demand

· Crafting market messaging

· Facilitating sales enablement

Knowing your market deeply, you will develop competitive positioning, key value messaging, and compelling content that truly resonates with our customers. You are driven to develop successful launch plans and marketing campaigns, while offering ongoing sales enablement / thought leadership through the development and management of ROI focused marketing materials.

To excel in this role, you will need to possess a unique blend of healthcare experience, marketing creativity, and strategic and technical acumen. You must have a deep understanding of the healthcare B2B market and demonstrate proficiency in identifying customer and market requirements, delivering market opportunity assessments, and influencing leadership for investments. With your profound market knowledge, you will develop competitive positioning, key value messaging, and compelling content that resonates with our customers. Your drive to develop successful launch plans and marketing campaigns will be complemented by your ability to provide ongoing sales enablement and strategic thought leadership through the development and management of ROI-focused marketing materials.

PI242518039