at Phonak in Aurora, Illinois, United States
Job Description
Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing solutions help millions of people enjoy life's unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.
Join Sonova. Create sense.
Aurora (IL), United States
Trade Marketing Manager
Who we are
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands - Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron - we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.
Aurora, IL
Marketing Manager - Consumer Hearing Business, US OTC
Lead development, execution, and optimization of OTC Hearing Aid acceleration plan. This role will lead a cross-functional, OTC Hearing-focused team in the development and execution of the critical acceleration of the Sonova OTC Hearing Aid business.Own all aspects of US-consumer facing media and content delivery for CHB business across categories through collaboration with critical global and regional content partners.
Responsibilities:
Develop, execute, and refine holistic go to market strategy for US OTC Hearing Aid business en route to US acceleration targets including:
Creative and Media Planning agency management in collaboration with performance marketing manager
Establishment and reporting of KPI's across marketing, sales, customer service
Creation of channel-specific marketing plans and trade narratives en route to continued distribution expansion and annual planning meetings.
Ongoing competitive analysis and monitoring coupled with tangible recommended actions
Ownership over key OTC hearing aid trade events (e.g. trade shows, press events)
In conjunction with global digital media partner(s), lead all aspects of regional media planning including annual strategy, content
This role will be "the face" of OTC Hearing within the US market.
In conjunction with global digital media partners, own deliver of all consumer-facing content for US Consumer Hearing Business.
This will be a hybrid role. Expectation is to be in Aurora office at least two days per week.
More about you:
Bachelors Degree, MBA (or equivalent experience
5+ years in consumer marketing/brand management role FMCG, CPG, or Consumer Electronics
Experience in retail environment; comfort with POS databases and leveraging data (e.g. Circana, Nielsen) to inform decision-making
Experience building clear go-to-market strategies for new product launch(es)
Experience in globally matrixed organization, preferably with both global and regional marketing experience
Experience building, refining, optimizing brand media strategies
Team orientation
Strong collaborative nature
Comfort in fast-changing environment
Managerial Courage
Creative Problem Solving
Analytical Thinking
Strong results orientation
Comfort with ambiguity
Exceedingly high collaboration and relationship building (e.g. global, cross-functional)
Executive presence and presentation skills
A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
Don't meet all the criteria? If you're willing to go allin and learn we'd love to hear from you!
We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact
What we offer:
Medical, dental and vision coverage*
Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
TeleHealth options
401k plan with company match*
Company paid life/ad&d insurance
Additional supplemental life/ad&d coverage available
Company paid Short/Long-Term... For full info follow application link.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
