at McDonald's in Chicago, Illinois, United States
Job Description
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it’s set up to be a global hub that cultivates collaboration:
+ Take a class at Hamburger University
+ Sample future items in our Test Kitchen
+ Utilize the latest technology to connect with your team around the globe
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.
Job Description:
The world around us is changing. Corporate reputation is one of a company’s most valuable assets and it’s harder than ever to earn a strong reputation among collaborators. There is a rising shift in expectations from Global corporations and we at McDonald’s believe this is not just an opportunity but a responsibility to make an impact on the world.
This Director is responsible for setting a data-driven, long-term (1-3 year) reputational communications strategy. They must be a subject matter expert in strengthening and protecting corporate reputation, leveraging earned, owned, and paid communications tactics, along with being proficient in using collaborator insights to guide planning. Necessary skills also include consulting and providing actionable recommendations to teams. This role is part of the McDonald’s Global Communications Team and is a member of the Global Communications Leadership Team. Global Communications is one of five Centers of Excellence teams that are part of McDonald’s Global Impact organization. The individual has two direct reports and is accountable for:
Setting Reputational Communications Long-term Strategy
+ Builds a comprehensive long-term reputation communications strategy for McDonald’s, informed by insights and data.
+ Partners closely with Communications Measurement and Insights Communications Team to develop strong understanding of reputational health drivers to inform planning and priorities.
+ Key pillars of focus include Planet and People, aligned with Global Impact’s objectives and strategy.
+ Leads development of proactive stakeholder-specific campaigns that enhance reputation and address/inoculate against reputational threats working closely with policy teams, market functions, Sustainability/ESG, DEI and Communications peers. Includes leading the strategy for the role of paid in these campaign efforts, speaking engagements and “best-in” awards.
+ Convenes and connects peers across Impact team to collaborate on bringing long-term strategy to life, including:
+ Connecting Global and market initiatives to long-term reputation drivers, while strengthening near-term efforts.
+ Identifying key reputational tent-pole moments for associated comprehensive communications plans that consider internal and external audiences, along with earned, owned, and paid tactics.
+ Establishes regular cadence with cross-functional teams focused on Planet, People teams to understand long-term reputation strategy progress and tent-pole moments as well as near-term priorities and communications plans.
+ Anchors in the reputation measurement framework as a key indicator of success along with business priorities, external realities for settling key priorities.
Market Partnership
+ Partners with Communications Measurement and Insights team to develop strong understanding of market data and reputation health drivers, inputting actionable recommendations into Market and COE measurement and insights deliverables.
+ Advises markets, segments, and COE teams on reputation strategy and planning based on long-term reputation health drivers; facilitates sharing of successful initiatives and case studies from across the System.
Qualifications:
+ 8+ years of external and internal communications experience
+ Experience using data and analytics to develop communication campaigns
+ Experience managing and presenting in front of executive suite
+ Experience working in a matrixed organization
Additional Information:
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: REF7161Z_743999995275715