at University of Chicago in Chicago, Illinois, United States
Job Description
DepartmentBooth Executive Education
About the Department
The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.
Job Summary
The Senior Director, Global Marketing and Enrollment will oversee a team in the end-to-end planning, creation, and execution of B to C and B to B integrated marketing, sales enablement, enrollment management and new program development to support Chicago Booth Executive Education revenue growth for open and custom programs. This role will lead the data-driven customer lifecycle management strategy and systems (Admissions and CRM) focused on prospect, key account and past participant engagement, application pipeline growth, enrollment, and lead generation for Open and Custom programs. This senior leadership role will report to the Associate Dean, Executive Education, have P&L responsibilities and a proven track record of successfully working with faculty to develop global non-degree programs (online, in person, hybrid). The Senior Director will hire, manage, and develop staff, manage external partner relationships and lead cross-functionally with peers at the University, Chicago Booth and the Executive Education team.
Responsibilities
- As a senior member of the Executive Education team, participates in establishing objectives, long-term goals, policies, and procedures with Executive Education Associate Dean and Directors.
- Collaborates with key partners, staff, and Executive Education faculty to develop, concept test and launch new open enrollment programs that meet the learning needs of current and prospective executive participants (in person, online, hybrid).
- Develops trusted relationships with client organizations and top senders to promote Executive Education programs.
- Develops/manages annual plan/budget for open enrollment programs that meet financial targets set by Booth.
- Analyzes marketing, program, and financial performance quarterly, and implements corrective administration action when appropriate.
- Develops, implements, and reports out on KPIs for revenue growth, operational efficiency, new faculty, and customer centricity metrics.
- Oversight of all integrated marketing campaigns ensuring creative deliverables are met and aligned with overall campaign objectives for Custom and Open Enrollment Executive Education programs.
- Ensures enrollment advisors nurture and convert open leads, and manages the sales pipeline for Custom and Open Enrollment programs.
- Develops, owns, and maintains digital strategy including, UX/navigation, paid media, search, social, email and lead scoring, nurturing and CRM enablement.
- Provides oversight of the end-to-end lead gen to admissions/enrollment ops process; owns enrollment platform and systems management (tech stack; Salesforce).
- Manages outside creative and production vendors, digital partners, OPMs and agency relationships to maximize effectiveness; creates clear performance metrics with partners to be held accountable for performance.
- Identifies latest trends, tools and best practices in non-degree program development and digital marketing outreach that can be applied to current and future marketing campaigns and programs.
- Collaborates with University partners to ensure the Booth Executive Education brand and web presence is heightened for brand awareness and lead gen development.
- Collaborates closely with Global Program Management and Global Operations Director to ensure consistent and high-quality program delivery process is maintained across all Executive Education programs.
- Ensures compliance with Chicago Booth standards on internal and external marketing materials, brand guidelines, website, and client/participant data privacy requirements.
- Assists direct reports in preparing budgets; authorizes and tracks vendor payment for marketing, advertising, enrollment, systems, and sales enablement functions.
- Oversees the creation of new programs and/or the enhancement of existing programs.
- Provides leadership to managers and other professional staff.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
---
Work Experience:
Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.
---
Certifications:
---
Preferred Qualifications
Education:
- Master's degree.
Experience:
- A minimum ten years of relevant professional experience working in executive education, marketing and budget management.
- Demonstrated experience leading a team and driving result through the work of others.
- Negotiating with partners and clients and managing contracts.
Technical Skills or Knowledge:
- Proficiency with Marketo, Salesforce, Cvent, and Microsoft Office, especially MS PowerPoint and Excel.
Preferred Competencies
- Strong knowledge of data-driven marketing, non-degree program design, faculty engagement, CRM systems and BtoBtoC sales enablement.
- Strong business acumen, interpersonal skills, and ability to influence a variety of stakeholders at all levels. Understand, collaborate and work with a diverse group of constituents and cultures across the globe (faculty, clients, staff, participants, alumni).
- Familiarity with the higher education market and ivy-plus business school experience.
- Outstanding verbal, written, and presentation skills, as well as organizational skills.
- Executive presence and credibility to engage senior-level and C-suite clients.
- Manage cross-functionally across an organization and work with internal and external partners.
- Adapt quickly to and manage changes in daily workflow.
- Understand and balance the different priorities of Executive Education.
- Professional demeanor, including tact, discretion, and a customer service-oriented approach.
Working Conditions
- This position is currently expected to work a minimum three days per week in the office.
- Work flexible hours according to demands of business.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
When applying, the document(s) MUSTbe uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Academic Affairs
Role Impact
People Manager
FLSA Status
Exempt
Pay Frequency
Monthly
Scheduled Weekly Hours
37.5
Benefits Eligible
Yes
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Posting Statement
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at:http://securityreport.uchicago.edu.Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
