at RCN Management Corporation in Chicago, Illinois, United States
Job Description
Description
Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services-and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.
Guided by our cultural values, we recognize that our work can't be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.
Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you'll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.
Position Overview:
The Marketing Data Analytics Manager will be responsible for driving our future growth by building a best-in-class marketing analytics function that drives/measures/optimizes growth across our consumer channels. The ideal candidate for this role will be someone who has a strong background in leveraging insights and data to shape strategy, a deep understanding of how to develop the tools/systems/processes needed to make analytics accessible and understandable and the ability to work cross functionally to align data analytics with overall business goals. You have experience building a marketing performance and measurement ecosystem that spans across all consumer channels, both paid and unpaid. The Marketing Data Analytics Manager reports to the Vice President of Marketing and Data Analytics.
Where you will work:
The opportunity offers the flexibility to work from your home office or a nearby Astound office, or a combination of both. This individual may be based remotely near any of Astound's major markets including but not limited to:
Princeton, NJ, New York, NY, Bethlehem, PA, Falls Church, VA, Chicago, IL, San Antonio, TX, Dallas, TX, San Marcos, TX, and Houston, TX.
A Day in the Life of the Marketing Data Analytics Manager:
Pulling, combining and analyzing large sets of marketing data to derive actionable insights and trends
Interpret the data to provide meaningful recommendations for marketing campaigns and initiatives
Collaborate with the digital marketing team to analyze paid media data and attribution analysis to help optimize campaign performance
Use statistical models and predictive analytics to identify opportunities that will improve the effectiveness of marketing efforts
Develop and refine customer segmentation models to tailor marketing strategies for different target audiences
Utilize demographic and behavioral data to create targeted and personalized marketing campaigns
Evaluate the return on investment (ROI) for various marketing channels and initiatives and provide recommendations for resource allocation based on data-driven insights
Conduct competitive analysis using market data to identify opportunities and threats
Create clear and concise data visualizations to communicate insights effectively as well as present findings to cross-functional teams and senior management to drive data-driven decision-making
Work closely with cross-functional teams, including finance, sales, and product development, to align data analytics with overall business goals
Other duties as assigned
What You Bring to the Table:
3+ years of proven experience in Marketing Data Analytics
3+ years of experience and proficiency with Microsoft Office and BI/data reporting tools, for example: PowerPoint, Excel, Tableau, Google Analytics (GA4), Google Looker Studio, ability to write SQL
Familiar with key data points and how to measure effectiveness of various types of digital marketing; (i.e.. Display/programmatic, social, search)
Experience working with eCommerce, online retail, digital marketing and online data sets
Experience analyzing data from other marketing channels such as paid media, direct mail, call center, retail, door to door
Excellent communication skills and ability to communicate with all levels of staff and outside parties both written and verbally
Strong team player - enjoys interacting with others to find solutions and strategies
Excellent analytical skills and business acumen - ability to understand and interpret data, solve problems and distill data into actionable recommendations
Education:
Bachelors or Master's degree in Marketing... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
