at Wunderman Thompson LLC in Chicago, Illinois, United States
Job Description
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
As the performance marketing center of excellence within VML, our goal is create and execute media strategies that are accountable to a defined outcome. We are different than other agencies that take a channel-first approach. Instead, we develop strategies with an objective-first mindset - becoming true partners with our clients in understanding the business, competitive landscape and ultimately, their goals and objectives. We also define audiences based on these objectives, which are then activated in channels across the paid, owned and earned landscape.
Our team holds three key principles at our core:
Media plans built to flex
Insightful audiences
Boldly accountable to results
To help us succeed, VML is seeking a Senior Media Strategist to assist and deliver media campaigns for our clients. This capability is responsible for critically thinking how in platform structures and setups can play a role in meeting the objective of our clients. Senior Media Strategists draws insight from the market and target audience to successfully create Media strategies that can deliver on client goals. Creating and overseeing campaigns across selected channels (Search, Social, Display, Video, Native & More). This role is dedicated to identified client accounts to fulfil strategic media setups and operations within VML's standards of digital media.
What you'll do:
Work with campaign managers to ensure budgets are paced correctly
Deep understanding client industry, business offering and related products/services/brands
Create and own Media Plans with an Objective first approach
Work with Associate media director to define Media KPIs and Objectives for each band/product/service
Work with analytics to ensure tagging is in place to track identified objectives, KPIs and Goals
Deep understanding of how to activate in specific media channel(s)
Define channel segmentation within platforms in order to achieve the objectives that is set out by the media plan
Development of Trafficking briefs from an existing media plan /strategy
Identify in platform optimization needs and implement/guide changes to level set performance
Identify efficiencies within client channels to be more effective with Media Operations
Define channel segmentation within platforms in order to achieve the objectives set out in the media plan
Development of Trafficking briefs from an existing media plan /strategy
Define channel segmentation within platforms in order to achieve the objectives that is set out by the media plan
Development of Trafficking briefs from an existing media plan /strategy
Industry, market and channel research to find opportunity for a client account
Identify new vendors and channels for an account to reach performance goals
Identify, understand and define scalability to ensure spend can increase effectively within a channel(s)
Ensure best practices within channels are in place.
Additional essential job duties:
Understand integration between Paid Media and other departments - Analytics, SEO/Content, Strategy, Accounts, Tech and Project Managements
Approve Media invoices against media platform spends
Explore operations in additional channels and continue development of digital media knowledge
Provide Insight to operational changes in platform
Navigate through all channels required to service a client
Follow instructions from the Meda Account lead to deliver on a campaign
Implement best practices within digital media channel operations
Understand integration between Paid Media and other departments - Analytics,... For full info follow application link.
Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
