at RSM US LLP in ChicagoChicago, Illinois, United States
Job Description
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
The Digital Marketing Paid Media Lead provides critical thinking and oversees campaign execution to deliver an efficient return on ad spend against defined revenue, brand and/or talent marketing goals. He or she serves as the primary point of contact for assigned campaigns, working with members of the demand generation or talent marketing to understand goals, make recommendations and recommend optimizations.
The Paid Media Lead is responsible for bringing a multi-channel perspective to campaign development, with a keen understanding of paid search, display and social channels, tactics, targeting and campaign management. They will be responsible for researching and identifying extended media opportunities to align with audience research. This may include negotiating with outside vendors and agencies according to firm policy.
The paid media lead is responsible for opportunity research, goal definition and strategic direction for defined advertising campaigns either directly or in collaboration with team members across the COE and with agency and media partners as required.
This role may serve as a career advisor/team lead to one or more paid media specialists.
The Paid Media Lead must be an active learner, interested in staying in step with an ever-changing digital marketing and advertising landscape. They must be comfortable collaborating with marketers and business leaders on strategic direction, using data to drive decisions, while understanding where data has limits.
Essential Duties:
General responsibilities:
Understand digital marketing campaigns, marketing strategies and CMG business goals
Understand RSM marketing tech stack and data flows, contribute to roadmap, support effective data-driven decisions
Manage project requests and oversee task assignments to ensure work is delivered effectively and efficiently
Establish a communication cadence with internal stakeholders to stay ahead of new requests and provide 360 feedback
Understand the buyer journey - holistically and for assigned campaigns - and apply user-centric thinking and brand standards to promote consistent, helpful and enjoyable user experiences for prospects and clients
Identify internal and industry trends and policy changes that may impact campaign strategy, campaign management or internal processes
Paid media responsibilities:
Develop formal media plans to support campaign requests, adding to campaign briefs with additional research and expertise, including collaboration with content and creative teams
Communicate and gain agreement on channel and creative strategy, including reasonable quantified goal targets ahead of implementing any new campaigns
Actively manage multiple paid media campaigns, with deep awareness of audience and conversion goals, creative strategy, tactics and optimizations
Proactively manage budget for assigned campaigns, ensuring proper expense coding and pacing to agreed upon targets
Directly or indirectly manage the build and performance monitoring of campaigns in media accounts/platforms
Recommend creative, audience, budget and channel adjustments where indicated, including routine testing for optimizations
Seek input from peers and leaders on complex performance challenges
Collaborate with analytics and SMI teams to ensure effective measurement and reporting
Help define benchmarks and ensure conversion tracking accuracy
Create CRM views to support lead and opportunity tracking
Regularly review/validate conversations to ensure ongoing data quality
Make direct tactical adjustments to campaigns as needed
Contribute to monthly demand generation campaign performance analysis/reporting
Uphold RSM brand standards and marketing best practices
Team responsibilities:
Establish an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem-solving
Work across the paid media team to appropriately delegate and oversee campaign responsibilities according to workload, team member strengths and professional development goal
Set a high standard for team behavior and performance, regardless of reporting structure
Identify and creates opportunities for skill development across the team
May serve as a direct career advisor to senior associate or... For full info follow application link.
RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.
