in County, IL
Job Description
fairlife, LLC, a dairy manufacturer headquartered in Chicago, IL, seeks Sr. Manager, Digital Marketing to oversee end-to-end digital marketing plans. Requires B.S. in Business Administration, Marketing or Marketing Communications or related and 3 yrs. exp. as Sr. Mgr. Digital Marketing, Brand Mgr., Account Executive or Mgr., Global Growth Marketing Intern, or related, working on int’l campaigns for a global brand. Must have at least 1 yr. exp. with digital marketing. Requires 15% domestic travel and may telecommute from anywhere in the U.S. Resumes to Christine Chakmakjian, christiner@fairlife.com, 1001 W. Adams St., Chicago, IL 60607.
1. Oversee end-to-end digital marketing plans across full fairlife portfolio partnering with brand, shopper, communications, and digital teams to ensure seamless consumer experience
2. Sharpen audience and targeting across media and commerce and building measurement plan based on objective for specific audiences (awareness, consideration, purchase, retention) Build consumer data strategy across all digital touchpoints (1P, 2P & 3P data) in preparation for a cookie-less future, building the infrastructure that will enable fairlife to build more effective and targeted marketing activations
3. Advocate for and secure funding to support digital marketing initiatives that acquire new consumers and deliver sales growth
4. Build roadmap of digital marketing capabilities and test and learn plan to Bring big digital marketing ideas and new consumer engagement capabilities to life.
5. Elevate digital marketing intelligence, efficiency and effectiveness. Steward forums/sharing of key learnings across digital marketing activations
6. Maintain an active awareness on industry trends as well as search best practices, anticipating new trends and winning tactics.
7. Serve as eCommerce subject matter expert, helping to support and educate the broader organization about digital marketing
8. May telecommute from anywhere in the U.S.
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