at Northern Illinois University in DeKalb, Illinois, United States
Job Description
Position Information
Working Position Title
Marketing Associate (2880)
Classification
Marketing Associate - CUSTOM CLASSIFICATION
Position Number
00002880
Open Date
06/28/2024
Close Date
07/15/2024
Priority Review Date
Employee Class
Staff
Full-Time/Part Time
Full-Time
FTE
1.00
Position Status
Regular
FLSA
Exempt
Job code
5004
Union Representation
Non-Union
Union Code
N/A
Unit/Department
OERD Marketing & Messaging
College/Unit
Regl Outreach and Engagemt
Division
Outreach Engagemt Regl Dev Dv
Location
MONAT 288
Link to Department Website or Custom Search Page
https://www.niu.edu/outreach/index.shtml
Position Summary, Requirements, and Qualifications
Overview
Outreach is the first step to building relationships with the NIU community, near and far.
Engagement occurs through partnerships we create. Engagement disseminates the work of the university to the regions we serve - regions that are becoming more global and connected. OERD's 16 departments provide engaged research, teaching and service to our partners. Through regional development we provide programs, classes and services in DeKalb, Rockford and the greater Chicagoland area benefitting students, educators and industry.
OERD conducts our own programs with partners across the region. About 70% of our budget comes from external sources, reflecting our outward focus. Our work directly and indirectly contributes to NIU's mission and vision. Through programs, projects and events, we represent NIU to the Northern Illinois community every day. We bring people together to create meaningful relationships and positive change.
We also provide centralized support for outreach and engagement activities delivered by NIU's seven colleges. We collaborate with faculty and staff on existing projects while fostering external partnerships that link academic research and support services to the community and the region.
Position Summary
The Outreach Marketing Associate (OMA) is responsible for the Division of Outreach, Engagement and Regional Development (OERD) program and event promotion by designing and leading strategic marketing, communication, and operational plans. OMA works collaboratively with fellow OERD Marketing & Messaging team members and division stakeholders to set clear goals for project success. OMA unites OERD's program staff through regular meetings, frequent communication and ongoing support.
OMA follows project management processes to plan, execute, monitor and close marketing projects on time and on budget, using the workflow of information intake, strategic plan, budget estimate, and operational plan. The Outreach Marketing Associate applies best practices for website, social media, print and email marketing, while identifying new marketing and communication strategies and channels. OMA uses leadership skills to solve problems, unite teams, delegate tasks and communicate effectively, recognizing how projects fit into the big picture, while understanding detailed operations.
OMA manages complex email campaigns and mailing lists, using advanced features in the division's email/CRM system to schedule messages that align with the goals and timelines of marketing plans.
The Outreach Marketing Associate balances the needs of the division with the resources of the OERD Marketing & Messaging team. OMA meets strict deadlines while addressing the needs of multiple clients and programs.
Essential Duties and Responsibilities
Provide budget projections, controls and records to maintain adequate audit trails for allaccounts assigned to NIUO; keep NIUO in compliance on all business matters; examineand approve expenditures for NIUO and recommend budget transactions to the Directorof NIU Outreach Operations.
Minimum Required Qualifications (Civil Service)
Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
At least (1) year (12 months) professional experience managing advanced features (automation maps, conditional... For full info follow application link.
In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, religion, age, physical and mental disability, marital status, veteran status, sexual orientation, gender identity, gender expression, political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.
