at Molex Inc in Lisle, Illinois, United States
Job Description
Your Job
The Marketing Communications Specialist works as part of an integrated content team to ensure the content being generated to support marketing efforts across corporate, portfolio and product is strong, consistent and reflects the brand. Reporting to the Marketing Communications Manager, the position supports the Content Development Center of Excellence (CoE), working with cross-functional teams to develop content as part of integrated marketing campaigns, ensuring optimal outcomes. This role also supports development of a wide range of content and collateral, including New Product Release packages. It demands extensive customer service and communication skills, regular reporting on project status, writing and editing of all types of content, and high professionalism. The candidate must be a strong writer who can collaborate with product managers and other SMEs to translate technical concepts into stories and assets that drive business value for our prospects and customers.
What You Will Do
Collaborate with an extensive team of subject matter experts (SMEs) to curate ideas and write/ drive development of impactful content, including regional-specific angles.
Manage the development and delivery of global New Product Releases by providing document creation and editing ,meeting and coordinating with Product Managers, issuing final marketing documents and storing releases in the content repository.
Develop collateral, blogs, email, web copy, case studies, video scripts, webinars, media articles, social posts and other content that spans multiple business units - at times engaging agencies and freelancers - to ensure development of most impactful and leverageable assets that drive audience engagement.
Serve as an editor and reviewer of content built by other marketing content creators, such as product marketing, demand generation, events, PR, thought leadership and social media to drive consistency, quality, and accurate use of the Molex editorial style guide.
Work with the broader marketing team and business unit leads to align proper content development resources to support marketing programs, including primary content and awareness campaigns as well as other corporate activities.
Help advise marketing teams on how best to develop content at all stages of the buyer's journey.
Understand and incorporate SEO keyword usage and research to content as appropriate.
Work with web team to upload content to site as required.
Project manage a multitude of content-related activities simultaneously, working across BU Subject Matter Experts
(SMEs) and executives, the broader marketing team and corporate communications when needed.
Coordinate the development of content by managing the interview process including scheduling intake calls with SMEs and writers, editing content, and securing the required reviews and approvals.
Execute projects in Wrike project management platform with cross-functional team members, provide timely responses and updates to ensure on-time delivery.
Collaborate with marketing team to develop content that is easily amplified on all channels.
Manage the translation process of content assets as needed, upload translated collateral to the appropriate database and work with Molex web publisher to ensure files are available where needed.
Elevate and uphold the Molex brand with internal teams and external resources and platforms
Track, analyze and report on content development program efficacy, including Service Level Agreement (SLA) adherence and New Product Release (NPR) delivery requirements; drive continual improvement of NPR creation process.
Develop content library and usage model for extended leverage of carefully created and curated content across all regions
Based on data insights, provide recommendations on how to improve our content, including presenting to executive stakeholders with the Marketing Communications Manager and Content Brand Manager
Monitor the execution of content marketing work with an eye toward process improvements that could be made to workflow, accuracy and timeliness.
Who You Are (Basic Qualifications)
Bachelor's degree in communications, marketing, public relations, journalism, business, or related field
3+ years' experience marketing communications and writing experience.
Experience supporting content development, writing and editing deliverables, preferably for a technology-focused corporation.
Experience Writing and content development in either a corporate or agency environment for a technical, B2B, global company.
Ability to understand and communicate technical topics in a digestible narrative
Knowledge and experience in writing content for key areas of marketing including collateral development, PR, web, social media
What Will Put You Ahead
Creating content for product launches and releases
Managing content translation or globalization with regional markets
Project... For full info follow application link.
