at DocuSign in Chicago, Illinois, United States
Job Description
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
Your responsibilities will include partnering with the rest of the Marketing team to develop channel-friendly versions of our core Docusign content(IAM and CLM), and amplify our global demand-gen campaigns through partners, including all the tools in the marketing portfolio: digital and in-person events, webinars, and partner engagement program, in order to generate demand from new buyers within our existing client base and from new prospects/logos in collaboration with partners.
The Senior Channel Manager is expected to align with the Reseller, SIs and Alliances team to communicate our marketing plans to partners, gain feedback from our partners on how to improve and refine those programs, and then manage and track the marketing-generated and marketing-influenced Opportunity funnel. The role is expected to use Salesforce.com, our Marketing Automation platform, and our Marketing results dashboard Tableau to engage regularly with the Channels & Alliances team and our partners on growing our high-quality Opportunity funnel pipeline and closed wins.
The role also requires close collaboration with the rest of the Field Marketing across the regions to share best practices and lessons learned across the Field Marketing team, and across the Marketing team as a whole.
This position is an individual contributor role reporting to the Director, Partner Marketing.
Responsibility
Develop and implement a comprehensive channel growth strategy that increases our reach and impact within existing channel partners like CDW, Deloitte, Ingram, E&Y, Insight and others
Build and implement a quarterly and annual marketing plans for Channel in North America for our key product offerings: IAM and CLM
Architect and implement demand generation and enablement campaigns that build awareness, pipeline and accelerate opportunities through the sales cycle
Drive the execution of channel marketing programs and campaigns, including co-branded collateral, promotions, incentives, and events to generate demand and accelerate partner sales
Own and manage the integrated co-marketing plan and budget for top strategic partners
Collaborate with internal enablement programs team to educate partners on product offerings, value propositions, and sales/marketing best practices to enhance their ability to effectively market and sell our products/services
Define and monitor performance metrics and track and report on campaign effectiveness in Salesforce.com, Tableau
Partner with key partners in Marketing, Product Management, Delivery and Regions to strategize and plan for the best marketing approach against desired outcomes
Act as a Global center of excellence for other Regional partner marketing leads globally: EMEA, LATAM and APAC
Serve as the primary liaison in North America, bridging the gap between regional marketing, partner teams, and other relevant stakeholders
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
Minimum of 8 years of related experience with a Bachelor's degree; or 6 years related experience with a Master's degree, with 2+ years in SaaS space
5-8 years of partner/channel marketing, product marketing, field marketing or demand generation role with emphasis on partner or alliance programs and... For full info follow application link.
DocuSign is an Equal Opportunity Employer. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.
