at Teksystems in Chicago, Illinois, United States
Job Description
Job Description:
The Senior Strategist, CRM is versed in relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches. They understand CRM technologies and stays current with the latest industry platforms and capabilities. They play a key role in the success of enterprise CRM programs by developing end-to-end customer journeys that map to business objectives and CRM strategies, all while understanding the capabilities of key CRM platforms. They identify trends and data points that impact program performance and have the ability to develop data-driven strategies and executions. The Senior Strategist, CRM also plays a key role in representing the CRM department and its capabilities in new business opportunities.Responsibilities
Understanding CRM technologies and their capabilities in order to build strategy Relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches Ability to build data informed end-to-end CRM journeys Understanding the processes to execute across CRM platforms Identifying trends and data points that impact program performance The ability to lean into data-driven strategies and executions; communicates regularly with department management and functional users on project deliverables Work closely with internal and client teams to lead and represent the CRM team Work across different roles and functions within the agencyQualifications
Bachelor’s degree or equivalent (marketing, business, communications) 5-10 years agency and/or client-side experience Demonstrated knowledge of the advertising industry and trends Working knowledge of Marketing Automation and CRM platforms Marketing Automation platform certification a plus Familiarity with internal marketing systems and/or advertising agencies a plus About TEKsystems:We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
