at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
The Associate Director, Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North American Customer Development Organization. This individual is responsible for the cross-functional relationship & core processes between brand marketing teams and the Omni Shopper Marketing customer area teams. They also directly manage our national Shopper Marketing creative agency as well as execution of our Scale campaign strategy & activation. This team supports the customer area leadership (WAC, Strategic Accounts/Growth Channels, or Grocery/Wholesale) and spearheads the total Omni Strategy acrosscustomers - leveraging budget, nationalomni strategy & customerpriorities. This person manages a large team of 5 to 10 people including, 1 lead with several analysts and several senior managers.
Essential Functions & Responsibilities
Coach & develop a team of individual contributors and people managers towards common goals; drive engagement across the OSM team
Oversee total Omni Shopper Marketing strategy acrosscustomers
Own & manage the Omni Shopper Marketing budget
Develop the National Omni Shopper Marketing strategy & key customerpriorities
Measure campaign return & effectiveness
Develop best-practices and Omni thought-leadership
Set the bar for 360 marketing creative excellence
Communicate with leaders on Omni budget cascades, tactical plans, and performance share backs (e.g., MBR/QBRpresentations)
Lead high-priority key initiatives & projects (e.g., Omni Integrated Planning, Marketing OperatingDesign, Marketing of the Future, IndustryRelations)
Responsible for direct management of our National Omni Shopper Marketing agency
Lead & improve broad reaching core cross-functional processes, trainings, rituals and routines
Own Omni involvement & input into the Annual Operating Plan (AOP)
Aid the customer area teams in executing cross-functional JBP/JVP/KVP strategy
Nurture relationship withinternal BU leaders, Sales AVPs, Growth leaders & more
Expected Experience & Required Skills
People management experience required
Consumer package goods industry experience or similar experience
Proficient in Microsoft Office programs
Strong sales, marketing, media/creative, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Savvy with business intelligence tools/software (ex. IRI, Spark, Reveal, Tableau, and Budget
Management)
Ability to effectively summarize sophisticated information upwards and influence sales
leadership to drive appropriate action
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced,
results driven environment
Knowledge of retailers and broker environment
Work Environment & Schedule
This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
