at Rapp Worldwide Illinois in Chicago, Illinois, United States
Job Description
RAPP Chicago is looking for a VP, Analytics to join our award-winning Marketing Sciences team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The VP, Analytics oversees analytics strategy and insight across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels. This position leads a team of analysts, works closely with cross-functional agency leadership and interfaces directly with senior clients.
YOUR RESPONSIBILITIES:
Identify, scope, propose and direct the appropriate application of analytical services for RAPP clients
Design and recommend appropriate analytic methodology and approaches to accomplish client goals
Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time
Provide managerial leadership to a team of analytics professionals ranging from entry level to management, enabling and guiding them to:
Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to enable business and marketing decision-making and strategy
Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events
Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution plans
Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations
Activate the Marketing Sciences COE to design and develop predictive analytic solutions, primary research, machine learning and AI applications and analytic technology activations as required to fulfill on analytics strategy
Author POVs and other IP covering recent trends and developments in marketing analytics and data-driven marketing
Codify best practices, package case studies, share methods and define new standards in collaboration with the RAPP network team
Actively participate in new business pitches including team leadership, content creation and in-room presentation
Oversee staff development plans for direct reports, providing feedback and performance evaluations, coaching, and training as required
REQUIREMENTS
10+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency
Bachelor's degree in related field
5+ years of experience managing analytics professionals; experience managing teams in multiple locations and off-shore a plus
Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
Extensive knowledge of database marketing principles and database structure
Extensive knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI
Strong knowledge of direct marketing principles and best in class methodologies
Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.)
Working knowledge of social/digital listening tools
Understanding of emerging research methodologies and technologies
Proven analytical skills including interpretation of data and translation into actionable insights
Strong communication, presentation and story-telling skills
Strong management skills and a proven track record of talent development
Our hybrid work model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and... For full info follow application link.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
