at Komatsu America Corp. in Peoria, Illinois, United States
Job Description
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
Job Overview
The Product Manager will have responsibility for the overall global marketing strategy for assigned Komatsu's Electric Dump Truck models (730E - 960E). The position will require frequent global travel for value-chain meetings with our plant personnel, suppliers, regional subsidiaries, distributors, and end-use customers.Successfully develop and execute marketing plans and strategies based on VOC & VOB. Motivate, encourage, and lead the business and product development teams to achieve product market fit of assigned products. Execute strategic initiatives to achieve BP financials and SLQDC goals.
Key Job Responsibilities
Lead the Product Planning effort for assigned products, to develop and implement strategic product development plans at all stages of new product development, according to market indicators to ensure ongoing product suitability, competitiveness, and profitability.
Maintain a pulse on market trends and competitive dynamics and overall positioning.
Develop and execute go-to-market strategies utilizing Marketing best practices (4Ps)
Provide high value technical sales support to global Komatsu regional sales teams, global accounts teams, and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, and presentation to achieve sales and profit objectives.
Lead, coordinate, and execute new product introduction programs, including sales material, parts support strategy, advertising & promotion, competitive comparisons, training, and sales support.
Develop annual global market analysis report and product action plans. Describing in detail the sales results, goals, profitability, global & regional market trends, competitors' actions, and priorities for prior and upcoming years.
Conduct machine and customer surveys to determine customer needs, trends, opportunities, and competitive information. Develop appropriate action plans based on survey results.
Act as chairman of assigned "Product Team". Coordinate activities of manufacturing, engineering, parts, and service engineering as they relate to marketing and meeting customer needs.
Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities.
Develop and maintain highly effective sales tools for in-house training, distributor, and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication plans and strategies video, trade shows, conventions, and Field Days.
Coordinate preparation and maintenance of marketing & advertising materials for assigned products. To include trade advertising, direct mail, public relations, internet and promotional kits, trade shows, conventions, and Field Days.
Qualifications/Requirements
Required Skills
University degree (BS, BA) in engineering or business required. Advanced degree (MBA) beneficial but not required.
Experience preferred in sales or marketing within the construction/mining industry, equipment supplier, or dealer minimum 10 years, with international assignment.
20-30% of Travel requirement
Preferred Skills
Strong leadership skills supported by superior communication and presentation skills, including computer proficiency (MS Office, application tools as required)
Strong ability to analyze complex technical situations, determine root cause, identify actions, and lead resolution and implementation.
Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits.
Knowledge and experience with the product development process, including new product development from concept to production.
Demonstrated human relations skills to lead, direct, and motivate people.
Additional Information
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
