at Informa PLC in St. Charles, Illinois, United States
Job Description
Company Description
There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience, and knowledge. It's what makes us who we are.
All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.
As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.
People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.
Using our industry insight, comprehensive portfolio of markets, content, and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.Job Description
Farm Progress is seeking a full-time Marketing Specialist to be responsible for the execution of omnichannel marketing programs that will deliver the business objectives of the agriculture portfolio. This includes, but is not limited to, analyzing market trends, monitoring, and optimizing campaigns, creating, and updating websites, and developing reports for continued performance improvements across channels.
Role Accountability and Duties:
* Work with the Marketing Manager to implement and monitor strategic and tactical marketing initiatives and plans.
* Execute omnichannel programs and achieve KPIs for the group, including events, digital, media services, and sales.
* Drive engagement and acquire audiences across social, email, website, broadcast, and educational channels.
* Optimize marketing plans through a test and learn approach to identify high-performing channels.
* Implement content strategies to engage, nurture, and convert audiences.
* Update, maintain, and enhance marketing and event websites.
* Maintain, implement and launch social media and email campaigns in conjunction with marketing, editorial and content teams.
* Utilize customer journey mapping to plan channels, tactics, and campaigns for audience progression.
* Apply a digital-first mindset to campaigns for brand awareness, engagement, and conversions.
* Provide detailed reports on marketing performance, lead generation, and event registrations to stakeholders.
* Manage and support sponsors with marketing assets.
* Cultivate relationships with key stakeholders: Sales, Production, Operations, Content, Data, and Leadership teams.
* Support audience cross-pollination for the portfolio.
* Develop an understanding of key systems, ensuring best practices, continuous improvements, and efficiencies.
* Propose innovative ways to enhance campaigns, processes, and daily operations.
* Perform additional tasks as required.
The salary range for this position is 51,000-63,000 depending on experience.
This posting will automatically expire on 7/16/2024Qualifications
* Prior B2B/B2C marketing campaign experience, focusing on awareness, interest, engagement, and conversion.
* Previous experience in audience marketing, understanding target audiences, brand propositions, and key messages.
* Experience with data platforms and segmentation strategies.
* Proficiency in content marketing.
* Digital marketing expertise including SEO, Google Analytics, and paid search.
* Familiarity with CMS platforms and website development.
* Strong copywriting and editing skills.
* Excellent verbal communication skills.
* Analytical and problem-solving capabilities.
* Ability to consistently meet and exceed deadlines.
* Demonstrated initiative and willingness to exceed responsibilities to achieve ROI.
* Self-starter mentality with keen attention to detail.
* Innovative thinker capable of delivering exceptional performance.
* Comfortable working in a matrix organization structure.Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say atLifeAt.Informa.com
Our benefits... For full info follow application link.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
