at Northern Trust Company in Chicago, Illinois, United States
Job Description
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Overview of the role
The NTAM product marketing role is responsible for development, management and execution of marketing content and activities for assigned product set. This includes: developing compelling messaging, creating and maintaining investor-driven product content, building and "feeding" always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments, and managing or assisting with product marketing operations.
The role will serve as a "go to" SME for assigned product set within NTAM's marketing team. The role will require strong leadership and partnership within the broader NTAM organization --- Investments, CPM, Product, Distribution, Compliance, Operations, etc. --- to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business lines/units to advance One Northern collaboration and growth.
Responsibilities:
- Establish clear product marketing strategies for assigned investment capability on NTAM's global platform aligned with business goals and available resources
- Define product positioning and distill technical concepts into simple, compelling messages appropriate for audience type (institutional, intermediary, retail)
- Develop and manage product content across marketing constructs (e.g., videos, articles, website, social, etc.)
- Partner closely with CPM, product management, investment teams, sales and channel marketing partners to build compelling insights and content for various audiences to consume in a variety of formats
- Identify key opportunities to grow market share by leveraging internal and external sources to gather product, investor and competitor insights
- Garner intelligence from various tools such as eVestment, Morningstar and research partners to inform marketplace opportunities and market positioning of our products/solutions
- Lead marketing aspect of new product launches - creating go-to market positioning and strategy to build awareness and product adoption. Coordinate all marketing-related activities
- Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates (e.g., quarterly/annual performance communications, mergers, closes, fee and name changes, etc. across various marketing channels)
- Ensure marketing of products and related content meet all required regulatory obligations a
Experience & Skills:
- 7+ years of financial industry experience, asset management focus preferred
- Exceptional interpersonal and influencing skills. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams and extracting key differentiating features of an investment strategy to help successfully position products
- Strong commercial mindset, intellectual curiosity, market & client knowledge
- Critical thinker with superior problem-solving abilities able to organize and influence people and resources to effectively prioritize issues...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
