at Informa PLC in Chicago, Illinois, United States
Job Description
Company Description
Informa Markets connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets. Our platforms help businesses meet, discover products, trade and grow through major exhibitions, virtual events, online marketplaces, specialist content and data services. We create perennial platforms using digital marketing solutions and rich educational content that drive community, outreach, engagement and connections 365 days a year. Our online marketplaces enable B2B industries to browse and purchase products and identify new suppliers. We combine deeper data, smarter planning and easier campaign management in our B2B marketing services - all working closely to get clearer results.Job Description
As the Digital Marketing Manager for HIMSS Global Health Conference & Exhibition you will bring a wealth of expertise and strategic vision to a team, leveraging their in-depth knowledge of digital marketing channels such as SEO, SEM, PPC, social media, email marketing, and content marketing. You are skilled in using tools like Google Analytics and Google Ads to analyze data, optimize campaigns, and drive business growth. Your creative mindset fosters innovative marketing strategies, while your strong project management abilities will ensure efficient handling of multiple projects and meeting deadlines. Your excellent communication and interpersonal skills will enable effective collaboration with cross-functional teams and external partners. Your proactive approach, combined with your passion for digital marketing and a commitment to staying current with industry trends, makes your valuable asset to any marketing team.
Roles & Responsibilities:
Develop and implement digital marketing strategies to promote products and services.
Manage and optimize online campaigns across various digital channels, including search engines, social media, email, and display advertising.
Conduct market research and analyze trends to identify opportunities for growth.
Create and manage content for digital platforms, ensuring it is engaging, relevant, and on-brand.
Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics.
Produce high-quality digital content.
Optimize website content and landing pages for SEO to improve organic search rankings.
Help implement email marketing campaigns, including designing templates, segmenting lists, and analyzing results.
Coordinate with external vendors and agencies to execute digital marketing projects.
Stay up-to-date with the latest digital marketing trends and technologies.
Analyze and report on competitors' digital marketing activities.
Implement and monitor PPC campaigns to ensure optimal performance and ROI.
Conduct A/B testing to evaluate the effectiveness of digital marketing strategies.
Ensure compliance with data protection regulations, such as GDPR.
Utilize CRM systems to manage and analyze customer data.
Identify and target key customer personas to improve marketing effectiveness.
Track and measure the success of digital marketing efforts and adjust strategies as needed.Qualifications
What You Bring:
3-5 years proven experience as a digital marketing manager or similar role.
In-depth knowledge of various digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software such as Eloqua, Marketo or HubSpot.
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics).
Demonstrable experience in developing and implementing digital marketing strategies.
Solid knowledge of website and marketing analytics tools.
Experience in optimizing landing pages and user funnels.
Familiarity with A/B and multivariate experiments.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Excellent communication and interpersonal skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with content management systems (e.g., WordPress).
Basic understanding of HTML, CSS, and JavaScript for email and web development.
Proven track record of managing and optimizing digital campaigns for maximum ROI.
Strong project management skills with the ability to meet deadlines.
Creative thinking and problem-solving abilities.
Certification in Google Analytics, Google... For full info follow application link.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
