at EBSCO INDUSTRIES INC. in Gurnee, Illinois, United States
Job Description
At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.
TheBrand Manager supports the overall brand and performance of the Luxor brand, including the Luxor, Kwikboost, Stand Steady, SideTrak and Stand-Up Desk product lines. This individual helps lead brand, reseller strategy and execution, and overall marketing initiatives in support of the Luxor brand marketing KPI targets to achieve revenue and profit goals.
This role helps sets and manage all the brand touch points and collaborates with cross functional teams including sales, digital marketing, and external partners to communicate, prioritize, and execute against key brand priorities. The Brand Manager will lead brand initiatives in support of our Reseller route to market that includes rep lead accounts, third party resellers, and hybrid accounts.
ESSENTIAL DUTIES AND Responsibilities:
Partner with the Sr. Brand Manager and Executive VP of Marketing to establish all goal setting, strategy, development, and execution of the full 360-marketing mix for the brand
Translate all brand strategies into tactical executions, spanning from monthly, quarterly, annual, and long-term five-year plans.
With the SBM, lead ongoing development of our brand story, brand guidelines in support of increasing overall brand awareness
Manage consistent branding standards across all efforts
Identify primary industries, audiences, channels, and routes to market to pursue
Oversee production and delivery of brand assets from project initiation/kickoff through execution
Responsible for supporting the management of all aspects of key brand touchpoints including brand websites, email campaigns, new product launch support, sales enablement materials, in-person trainings, brand standards, and public relations
Manage marketing testing and optimization via all relevant media which may include online, email, social and direct marketing
Provide thought leadership around the creation of innovative brand ideas that will enable increased revenue or improved brand health
Review customer reviews, as well as gather input from customer insights, on an ongoing basis to develop actionable insights for future products and improvements
Provide clear project scoping and briefs to partner teams
Manage partnerships with external brand partners such as agencies, contractors, or specialists
Reseller
Develop and implement the Reseller marketing strategy in support of the Sales strategy
Grow brand awareness within our Reseller customers to further drive growth
Serve as the category expert for the Reseller business, customer insights, key industries to inform our marketing strategies, in-person customer events and tradeshow presence
Partner with Brand Manager - Products to develop Reseller launch timelines, go-to-market plans, toolkits, sales enablement tools to ensure early adoption and sales
Utilize competitive, category, consumer, shopper, and Reseller insights to further understand customer needs/trends to validate and optimize concepts that will drive growth volume and meet objectives
Partner with Manager of Marketing Operations on Reseller brand marketing KPI's, develop brand performance dashboards, and report out to brand team
Management Duties and Responsibilities
Manage and mentor direct reports by providing guidance, appropriate training, role clarity, and motivation that enable their success and establish a positive working environment
Oversee responsiveness of direct reports to inquiries and requests, and holding report accountable for meeting service level expectations
Provide and establish clear priorities for the direct report
Conduct quality employee performance reviews to... For full info follow application link.
EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
