at Salesforce in Chicago, Illinois, United States
Job Description
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Job CategoryMarketing & Communications
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
Salesforce is seeking a highly motivated Sr. Manager who is passionate about integrated marketing, events, messaging, copywriting, and communications. The Event Marketing and Communications team produces industry-leading marketing campaigns for our in-person and virtual experiences that are the ultimate expression of the Salesforce brand, culture, and core values. The team continually innovates across all marketing channels to connect the right customers and prospects to the right events helping continue to position Salesforce as the global leader in CRM.
As a Sr. Manager, you will help develop the marcomms and messaging strategy and drive execution of all our proprietary event marketing campaigns. You possess excellent communication and copywriting skills, acute attention to detail, unshakable nerves, and an unrestrained desire to master and contribute to marketing standard methodologies of what has made Salesforce events so press-worthy.
Responsibilities: What impact will the candidate make?
Support Sr. Director of Event Marketing and Communications as the product marketer for our strategic event portfolio across in-person and digital.
Responsible for collaborating with creative and strategic teams to brief, build, pitch, and gain executive agreement of all event messaging and positioning.
Liaise with cross-functional teams incorporate messaging, product marketing, and more as a subject matter authority to ensure a seamless story is threaded through all campaign assets and touchpoints and resonates with key partners, making adjustments as needed.
Lead event marketing studio to collect testimonial footage from customers and community members.
Handle budget and work with vendors and agency partners to film onsite at events.
Responsible for developing sizzle promos for to promote events within the Strategic Events portfolio.
Implement annual attendee experience survey to gain marketable stats and insights to help shape our event strategy.
Dig into audience insights and leverage data to further redefine the event value proposition, supporting SF+ roadmap prioritization.
Work with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audiences.
Engage directly with enablement teams to develop your POV, test and refine messaging.
Craft clear and compelling messages and build externally-facing assets and deliver internal results.
Support the creation and maintenance of marketing assets including pitch decks, presentations, and debriefs.
Confidently deliver presentations to audiences of all sizes.
Support demand gen efforts as needed including paid media, OOH, and email.
Minimum qualifications: What is absolutely necessary to be considered?
7+ years of experience inintegrated marketing and event communications.
Excels at keeping your eye on the big picture objectives while also diving into the details that can critically impact the success of our marketing campaigns
Strong copywriting ability and Google slides experience.
Ability to communicate clearly and concisely and manage expectations with project partners.
People contributor with experience working with highly cross-functional teams.
Leader with a problem-solver mindset and proven track record at performing well in a fast-paced dynamic environment with tight deadlines and changing priorities; is flexible and resilient.
Exceptional project and time management skills - highly... For full info follow application link.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
