at Morningstar, Inc. in Chicago, Illinois, United States
Job Description
About the RoleWe are seeking a visionary Senior Director of Digital Marketing Strategy to lead and shape our long-term digital roadmap. This role is crucial in driving our digital transformation initiatives and crafting strategies that increase traffic, drive engagement, and convert priority segments. The ideal candidate will have a deep understanding of digital marketing, technical implementation, and customer journey optimization.This is a high visibility role that requires strong collaboration skills, creativity, and domain expertise to make a significant impact in a growing company. We measure success not by pages or features shipped, but rather by the impact we drive for the business.
Key Responsibilities:
Collaborative Leadership: Inspire and lead the digital team and act as a collaborative partner for cross-functional teams, engaging stakeholders to bring them along the journey.
Shape Digital Roadmap: Define and develop the long-term digital strategy to ensure alignment with overall business goals and objectives.
Strategy Creation: Develop, implement, and optimize digital marketing strategies that increase website traffic, enhance engagement, and drive conversions with key customer segments.
Technical Insight: Provide strategic direction on the technical implementation of digital marketing initiatives, ensuring seamless integration with existing systems and platforms.
Customer Journey Crafting: Partner with UX to design and optimize customer journeys to maximize conversion rates while maintaining an exceptional user experience and respecting the critical role of design.
Innovative Mindset: Embrace a try-fail-iterate approach to continuously improve digital strategies and tactics.
Data-Driven Approach: Analyze web performance metrics to inform and drive decisions, living and breathing data to optimize digital marketing efforts.
Thought Leadership: Consult with marketing teams on customer acquisition and omnichannel campaigns.
Requirements:
Education: Bachelor's degree in Marketing, Business, Digital Media, or a related field. Master's degree preferred.
Experience: Minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role within the financial services industry.
Technical Expertise: Strong understanding of digital marketing technologies, tools, search engines and an appetite for experimentation.
Analytical Skills: Proven ability to analyze data and metrics to drive decision-making and improve performance with a bias for action.
Leadership Skills: Demonstrated experience in leading and inspiring teams, with a collaborative approach to stakeholder management.
Customer Focus: Deep understanding of user experience (UX), customer journey mapping and optimization.
Creative & Strategic Thinking: Ability to balance creative thinking with strategic planning to drive business results.
Communication Skills: Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively.
Why Join Us:
Be part of a purpose driven company empowering investor success.
Work in a dynamic and inclusive environment that values diversity and collaboration.
Opportunity to make a significant impact on the company's digital transformation journey.
Competitive compensation and benefits package.
001_MstarInc Morningstar Inc. Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
Morningstar and its subsidiaries are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity, parental status, or other legally protected characteristics or conduct.
