at Baxter Healthcare Corporation in Deerfield, Illinois, United States
Job Description
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
About Baxter's Global Renal Business Unit
Baxter is focused on providing chronic renal patients with the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.
Your Role at Baxter
Powered by Sharesource among other cutting-edge digital health offerings, Baxter's Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda. This role will be an integral part of our journey to deliver a digital health ecosystem that empowers dialysis patients and providers to fully realize the potential of home peritoneal dialysis therapies.
Overview
Baxter's long history of creating/driving establishment of all dialysis standards of care worldwide is expanding now with Sharesource - the first major remote patient monitoring/management platform for the care of patients on peritoneal dialysis therapy
Digital health is a key growth platform for Renal care, as well as for Baxter overall. This role is central in continuing to drive/develop our leadership in this space.
You'll join a team that has recently won the Global Baxter Chairman's award for Innovation, and has produced several patents
A great/unique career opportunity to see product from concept through to field (90 countries), be a key player in Healthcare's digital transformation and positively impact both change and lives on a global basis
What You'll be Doing
Take on a leadership role in formulating and assessing white-space, exploratory and new product development opportunities. Develop data-driven market assessments, business cases and product concepts to mature ideas through the pipeline.
Lead the launch readiness efforts for digital solutions and services that lead to workflow efficiencies for clinicians caring for peritoneal dialysis (PD) patients
Develop marketing plans/uncover new opportunities based on customer needs while working with other functional areas (e.g., R&D, Regulatory, Sales, Medical)
Develop launch assets, training materials, and go-to-market resources and drive launch readiness activities for regions/countries
Scope of responsibility ranges from existing product portfolio/line extensions to concept/introduction of new product lines, including workflow/interoperability solutions that connect clinical information systems to the suite of developing digital tools in the Sharesource portfolio.
What You'll Bring
BS/BA degree. MBA strongly preferred.
3-6 years of experience in marketing; previous marketing experience within the healthcare or pharmaceutical industry required.
Experience with EMR data integration solutions or services
Must be skilled in communication, managing in a matrix, negotiation, and strong executive presence
Proven experience in early-stage innovation in the digital health space using customer-centric concept development approaches (agile, lean start-up, user centered design, minimum loveable products)
Demonstrated success with preparing regions/markets for launch, including assessment of business cases, development of promotional and training launch assets, and conducting training sessions and launch readiness reviews
Solid/demonstrated ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Proven skills in messaging, branding, creative product/program development, portfolio marketing, go-to-marketing planning... For full info follow application link.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
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