at John B. Sanfilippo and Son, Inc. in Elgin, Illinois, United States
Job Description
Job Title: Brand Manager
Department: Marketing
Reports to Job Title: Brand Marketing Director
Summary of the Position:
The Brand Manager leads the development and execution of marketing plans to achieve the business objectives for the brand. Responsible for leading P&L process and cross-functional teams to executing marketing programs and deliver against volume, revenue and profit goals.
Duties and Responsibilities:
- Develops brand-building initiatives that are consistent with the equity of the brand and drive profitable growth. Proactively makes recommendations within the marketing mix that optimize sales and profits.
- Proactively manages business through analysis of shipment and IRI/Circana consumption data. Identifies business challenges and opportunities that impact the Brand and provides recommendations to achieve volume, revenue and profit goals.
- Partners with sales to create consumer-centric sales for customers and participates in customer meetings when appropriate. Identifies display vehicles that profitably drive merchandising activity. Leads cross functional team in developing and managing display vehicles.
- Champions packaging and innovation projects, including new products, reformulations and changes to packaging structure or graphics. Leads cross-functional team and manages BDF process to deliver projects on-time.
- Leads the P&L process for innovation, packaging changes or existing product analysis. Recommends appropriate pricing and trade/marketing support levels to achieve business objectives.
- Supports agency relationship to develop annual marketing plans, develop on-strategy creative and creates effective/efficient consumer programs.
Qualifications: Education, Experience and Knowledge:
- Bachelors degree in marketing or related business discipline; MBA highly desirable.
- Three to five years of experience in a marketing role with a consumer products company, preferably in food.
- Strong...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
