at Savvas Learning Company LLC in Northbrook, Illinois, United States
Job Description
Campaign Marketing Manager
United States
Req #1727
Tuesday, July 9, 2024
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.
Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.
Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual's abilities and learning styles.
The Campaign Marketing Manager is responsible for identifying, developing, and executing marketing strategies and campaigns to drive awareness and revenue growth in the Supplemental and Intervention category. This is a growth area for Savvas Learning Company, and your role will be critical in establishing Savvas as a leader in this space.
In this position, you will be the marketing expert on Supplemental and Intervention products, how they fit into key markets, audience personas, and campaigns and marketing tactics that will deliver results. You will work with Sales and Marketing to identify high-impact marketing opportunities and develop targeted multichannel campaigns and content.
You will conduct market research to identify trends and opportunities in the Supplemental and Intervention space in their target markets, as well as work to develop sales marketing materials, emails, social and digital ads, landing pages, blog articles/content, webinars, and localized events to drive engagement and leads with curriculum administrators and decision-makers. Collaborating with marketing, sales, and product, you'll ensure alignment and consistency in messaging and branding as well as leverage cross-team learnings.
The Campaign Marketing Manageris responsible for optimizing campaign and content effectiveness by tracking and monitoring customer engagement to drive funnel volume and velocity. Working closely with data management teams, as well as sales, product, and marketing leadership, this position develops, manages, and analyses integrated marketing campaigns and channel performance with clearly articulated KPIs to inform data-driven decision-making.
SCOPE AND IMPACT OF JOB
The Campaign Marketing Manageris responsible for collaborating effectively with cross-functional teams to:
Strategize top priority marketing campaigns
Define campaign tactics, audience segments, ab tests and create marketing materials and campaigns to deliver the campaign strategy
Project manage the integrated go-to-market campaign, including working with Marketing Shared Services (Events & Conferences, Digital Marketing, Product & Academic Research, Creative Services)
Analyze performance to optimize and improve results.
PRIMARY RESPONSIBILITIES:
Proactively collaborate with cross-functional teams to develop specific local and state marketing opportunities in the Supplemental and Intervention space
Project manage, and implement integrated go-to-market campaigns and ab testing plans, including working with Marketing Shared Services (Events & Conferences, Digital Marketing, Product & Academic Research, Creative, and IT Services)
Briefing creative assets for campaigns and sales materials including: printed/digital sales materials, emails, ads, content marketing, social campaigns, webinars, and event materials
Setting up email campaigns and landing pages within CRM and ESP
Analyzing results and optimizing campaigns based on performance
Participate in trade show and events planning to optimize product messaging at such events
REQUIRED KNOWLEDGE AND EXPERIENCE
BA/BS in related field required, advanced marketing degree preferred
Self-starter, with 5-7 years work experience as a Marketing Manager/Strategist
Experience in digital marketing, including email, social media, website optimization, AB testing, and content marketing
Proven track record of developing and executing successful marketing campaigns that drive lead generation and customer engagement
Experience with Salesforce, Pardot, and other CRM tools to manage, develop, and track marketing activities
Ability to interpret market and campaign data to make data-driven decisions.
Demonstrated ability to effectively manage projects on cross-functional teams
Strong verbal,... For full info follow application link.
Savvas Learning Company is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
