at Salesforce in Chicago, Illinois, United States
Job Description
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Job CategoryOperations
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
Salesforce's Global Field Marketing (GFM) organization is a fast-evolving team at the forefront of this mission. We currently have an opening for a Marketing Strategy & Performance Senior Lead to join GFM's Strategy & Planning team. This team drives the strategic direction and owns the planning process for the Global Field Marketing team, with deep connection to the business. This team member will drive high visibility critical initiatives with executives, ability to take high level or ambiguous direction and translate to action, and a willingness to dig in and find answers. This Marketing Strategy & Performance Senior Lead will be connected to the full GFM organization - using their intrapersonal skills to build relationships and navigate a highly matrixed and global organization. This role is a crucial part of the Strategy & Planning team - bringing the marketing plans, efforts in action, and impact to executive visibility.
Key Responsibilities:
Create clarity and understanding of performance of marketing activities and how they are impacting the targeted outcomes
Articulate and document marketing strategy - full funnel, integrated marketing view
Orchestrate the design and implementation of the Global Field Marketing planning and goal setting process design, documentation and execution
Analyze data driven inputs and come up with strategic insights - with data ranging from budgets, performance data, company and business results, market and competitive intelligence
Understand Global Field Marketing team - roles, responsibilities, and owners - make recommendations on the optimal ways to plan and complete work
Set goals and ensure tracking and operational rigor is in place to measure impact
Narrative writing (in the style of the Amazon 6-pager,) strategy slides and executive summaries in Slack
Translation of marketing plan to non-marketing (business) audiences
Project management of key portions of the planning process
Coordinate across multiple marketing partners on the timely delivery of information
Basic Qualifications:
Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
6+ years of professional experience, ideally in marketing strategy/business operations roles
Proven track record of operating with a high level of autonomy and managing ambiguity
Excellent verbal and written communication skills
Experience presenting to executives
Preferred Qualifications:
3+ years of marketing strategy or planning experience, preferably in a technology company
Consulting experience is a plus
Experience with data analysis
Ability to translate complex information into easily consumable insights
Ability to influence and impact without authority and solve difficult problems
Strong interpersonal and cross group collaboration skills
Ability to drive simplicity within a complex and matrix environment
Experience with Tableau, SQL
Self-starter and high degree of motivation to go above and beyond the task at hand
High proficiency in Google Sheets and Google Slides (or their Microsoft equivalents)
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our... For full info follow application link.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
