at Salesforce in Chicago, Illinois, United States
Job Description
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Job CategoryOperations
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
AppExchange is the leading enterprise cloud marketplace to help extend Salesforce with ready-to-install apps, business solutions, solutions by industry and helpful recommendations. Our AppExchange Partner Program helps independent software vendors (ISVs) and entrepreneurs build apps on the Salesforce Platform, market and sell apps on AppExchange and grow businesses with world-class partner technology and resources.
We are seeking an innovative and passionate Senior Marketing Manager Leader for AppExchange ISV Recruitment who shares our vision of empowering every Trailblazer globally. Our team focuses on attracting and enabling AppExchange partners to deliver innovative solutions to our customers. As part of the ISV Recruitment Team, you will drive campaigns, marketing, and operational excellence for AppExchange Recruitment across the AMER region. Your role will be to inspire, educate, and convert entrepreneurs, founders, and established ISVs to build and grow their businesses on the Salesforce Platform.
Key Responsibilities
Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement.
Event Planning and Execution: From conception through execution, lead recruitment focussed events, ancillary events, executive briefings, panels, and leverage global events like Dreamforce to bring innovative insights and ideas to how we can best help our strategic partners succeed.
Content Creation - Produce high-quality marketing content that speaks to prospects' struggles and highlights the benefits of the Salesforce partnership
Lead Nurture & Lead Follow Up: Responsible for creating clear lead champion plans and map out follow-up plans. Will work cross functionally with our GTM/Sales team & BDRs, setting goals and predicted return on investment for events and campaigns.
Budget and Performance: Manage marketing budget, allocate resources across tactics, and optimize spending to improve results. Manage budget to 100% spend and 100% on time. Continuously monitor marketing and sales performance metrics to make data-driven decisions
Strategic Communications: Plan, implement and present compelling communications internally and externally, to help raise awareness of Salesforce partnership opportunity within the SaaS community and also to our target customers, ensuring consistency and efficiency across various channels.
Team Collaboration: Build and maintain strong relationships with the cross-functional teams including partner sales teams, communications and content teams and events team Work closely with the VP of Business Development and partner sales organization to align marketing strategies with corporate objectives, fostering collaboration between marketing and sales teams and ensuring seamless execution.
Skills
Technology Marketing
5+ years of experience in partner or product marketing at a high tech company, or similar.
Expertise in Salesforce products and/or other SaaS and B2B technology platforms being a plus.
B2B demand generation - Demonstrable success driving pipeline growth and revenue through integrated campaigns
Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
Excellent written... For full info follow application link.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
