at Salesforce in Chicago, Illinois, United States
Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job CategoryMarketing & Communications
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.Role Description
We are looking for a self-starting, team-orientated, and passionate Product Marketing leader to own the GTM strategy. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will impact a wide variety of initiatives that support pipe generation and help drive deals to close for our teams. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team.
You will have demonstrable expertise in all areas of product marketing - product positioning & messaging, planning and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.
Responsibilities
Be the Cloud Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent and lead the product launch plans
Build a product enablement strategy that effectively communicates the value prop to sales and customers
Partner closely with strategic events team on how product shows up across 3rd party and proprietary events
Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging.
Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
Develop, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings
Define repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaigns
You'll look at everything the Product Marketing team produces with the lens of a Sales rep and translate our marketing & industry-focused initiatives into actionable programs to help drive growth.
Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message
Confidently deliver presentations to audiences of all sizes
Required Skills:
9 years of experience in product marketing, sales, or go-to-market background
Experience leading and inspiring a team of marketers.
Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
Ability to strategize and craft compelling messaging andpositioning for technology products.
Preferred Skills:
Experience with the Salesforce products and/or... For full info follow application link.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
