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Vice President of Marketing

at DiaSorin Inc. in Stillwater, Minnesota, United States

Job Description

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.
Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."
Why Join Diasorin?

Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.
Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.
Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.
Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

Position Summary
Reporting to the Vice President, Commercial - Immuno the Vice President of Marketing will be responsible for developing and executing the U.S immuno marketing strategy to achieve our financial plans. In addition, The V.P. of marketing is also responsible for the leading the Training organization to develop and implement training programs to enable the execution of the strategy. As Vice President of Marketing, you will also work with corporate marketing to drive the U.S. product funnel from product inception to product retirement.

Key Duties and Responsibilities

 

Lead the development, integration, and implementation of a broad range of marketing activities relative to the strategic direction and positioning of the organization.
Provide product development input, both in the US and to the Corporate Marketing group.
Own and oversee the strategy and development of all social and digital omni channels, partnerships and digital channel investments
Lead and contribute to the development of the US Immuno Diagnostics 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting
Lead the strategic planning and optimization of performance marketing channels
Champion analytics usage throughout the function to accomplish strategic goals
Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
Align pricing strategy using market knowledge and research.
Achieve Quarterly and annual financial... For full info follow application link.

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

DiaSorin Inc and DiaSorin Molecular LLC are Affirmative Action and Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Job Posting: 12040348

Posted On: Jul 11, 2024

Updated On: Jul 30, 2024

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