at Publicis Groupe in Chicago, Illinois, United States
Job Description
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Job Description:
We’re looking for an outstanding VP/Director, Programmatic Media -someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
What you’ll do:
As VP/Director, you will oversee a full Programmatic team and serve as the primary point of contact for one or multiple clients. You’ll drive the value proposition for the media team, identifying educational needs and overseeing the delivery of targeted educational programs. Your job is to monitor each individual’s performance, utilization, and career growth. You will be the representative for the precision capability with other capability leaders and should be able to explain to internal/client leadership complex precision concepts in an easily digestible manner. You’ll also ensure that all applicable media buying techniques and technologies are deployed for optimal campaign performance.
As a Digitas thought leader, you must possess a strong inner drive to redesign the digital communications landscape to engage and challenge some of the finest minds in the industry and to further develop a new type of media entity for Digitas that seamlessly integrates technology and strategy.
Day to day your role includes:
+ Defining agency-wide strategic objectives and providing relevant thought leadership on processes, audience strategies, campaign optimization, and the growth of Programmatic at Digitas
+ Serving as an expert on all aspects of the planning and campaign management processes, programmatic best practices, and publisher offerings
+ Overseeing the client services team by reviewing strategies, processes, campaign results, and the overall success of client relationships
+ Interfacing with agency media teams to communicate service offerings, assisting with complex campaign setups, and identifying and delivering new solutions in a collaborative fashion
+ Ensuring the Client Services team is aware of key client opportunities, potential risks, and other nuances that affect the health of the business
+ Defining and driving adoption of best practices in the digital and addressable media space
+ Leading regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
+ Completing forecasting exercises for senior management
+ Participating in regular financial and operational meetings with senior leadership
+ Collaborating with Tech, Data, and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize their products are executed and delivered in a timely fashion
+ Serving as a point of escalation for campaign, strategic, and relationship challenges with clients
+ Overseeing training, mentoring, and development of direct reports
+ Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Qualifications
We’re looking for an exceptional media leader, which typically includes:
+ 10-12 years of deep work experience in display and video media buying
+ Six or more years of strategic planning/campaign management experience in online advertising or direct marketing
+ Four or more years of people managing experience, overseeing five or more reports in an account management/client services team
+ Strong grasp of the digital media ecosystem- you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
+ Deep industry relationships with ad tech firms, brand teams, and publisher partners
+ Ability to organize and manage detailed work, work independently, and balance multiple tasks
+ Experience coaching and developing talent in a rapid growth environment
+ Strong analytical thinking and mathematical skills
+ Excellent communication and writing skills-you’re poised, precise, and above all, kind when relating to others
+ Willingness to travel as needed – you’re open to new places, new faces and new ideas
+ A four-year college degree
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
Compensation Range: $125,000 – $162,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 8/19/2024.
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