Campaign Marketing Manager

at Synchrony in Chicago, Illinois, United States

Job Description

Job Description:

Role Summary/Purpose:

The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting Synchrony client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails, direct mails, mobile messages and files. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

+ Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects

+ Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns

+ Work within designated channel platforms to build and successfully launch direct marketing campaigns.

+ Perform creative and data auditing and testing to ensure campaign accuracy

+ Act as Subject Matter Expert in channel platform capabilities

+ Drive data driven campaign results back to client teams for continuous campaign improvement.

+ Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing

+ Work within agile, fast-paced marketing environment

+ Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added

+ Utilize Cosmos workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.

+ Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency

+ Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.

+ Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

+ Bachelor’s Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience

+ A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html

Desired Characteristics:

+ Demonstrated project management and workflow updating skills

+ Experience participating in a cross functional team

+ Experience working in a fast-paced, deadline-driven or agile environment

+ 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building

+ Experience in consumer financial services with exposure to a credit card or retail environment.

+ Experience working with data segmentation and data auditing

+ Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.

+ Strong Change Management skills – effective communicator, good at holding “crucial conversations” with clients and internal partners.

+ Demonstrated aptitude in computer software programs including Microsoft Office, Project Management Software, Email Deployment Software

Grade/Level: 09

The salary range for this position is 60,000.00 – 112,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing