at Baxter Healthcare Corporation in Deerfield, Illinois, United States
Job Description
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission.
Your role at Baxter:
1 in 3 hospitalized patients are at risk of disease related malnutrition. That's why, eachday, we striveto advance the case for nutrient intervention to improve healthcare outcomes, across all patient care settings. Baxter's Clinical Nutrition Business in the US isaleader in Parenteral Nutrition (PN). Part of this success comes from sequential innovation which has resulted in numerous new PN drug and device launches in recent years.
Thisiswhereyou further our mission ofsavingandsustaining lives.
The Sr. Marketing Manager for Nutrition Assessment & Therapy Development willberesponsiblefor accelerating growthofQ-NRG+,anadvanced metabolic monitor.
Additionally, thispositionwillberesponsiblefor leading the launch of a new nutrition measurement software. Finally, thispositionwill also beresponsiblefor working closely with other Marketers providing thought leadership to drive customer engagement through various clinical education and outreach initiatives that will span theentireClinicalNutritionportfolio.
Your team:
To be successful in this role the candidate will require broad strategic marketing thinking with a bias for execution, a high ability to lead and collaborate with cross-functional teams, and robust projectmanagementskills.
The team member will report directly to the Sr. Director of Marketing for US Clinical Nutrition and will be given every opportunitytogrow their career at Baxter.
Join our dedicated marketing team in Deerfield, IL.
Baxter offers dentalandmedicalinsurance,paidtimeoff,parentalleave, and more!
What you'll be doing:
Nutrition Assessment
Ownsthe P&L for Q-NRG+ and associated disposables, including financial planning
Sets the strategy for the growthofQ-NRG+ and disposable utilization and develops the tactical plan. Leads the sales and medical teams towards execution of that plan.
Serves as the Q-NRG+ expert at sales meetings, in the field, and in other customer-facing arenas
Makes go-/no-go decisions on market development initiatives. Leads a cross-functional team on implementation of aligned initiatives
Conducts new, or distills existing market research to identify purchase barriers and accelerate pathway to Q-NRG+ adoption
Manages demand and supply forecasts for multiple SKUs related to Q-NRG+
Develops the strategic launch plan for upcoming software launch, including segmentation, targeting and positioning. Serves as single point of accountability for launch success. Drives decision making on pricing. Develops promotional material and leads sales training. Measures and frequently reports key launch metrics to senior leadership.
Monitors competitor activity and develops deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives
InpartnershipwithGlobalMarketing,creates assets that support sales and drive product adoption and utilization
InpartnershipwithGlobalMarketing,meaningfullycontributes towards alliance management
Monitors metrics to ensure achievement of business objectives and provides regular performance summaries of activities and their effectiveness
Therapy Development
Leads and build our peer-to-peer marketing strategy and tactics to effectively and meaningfully educate and engage customers through various in-person and virtual channels, across entireClinicalNutritionportfolio
Ownsthe speaker bureau, develops and executes new speaker program content, in close collaboration with Medical team. Fostersstrongrelationships with customers, society partners, and Key Opinion Leaders
Ownsthe congress/conference strategy including content and expert engagements
Leads and manages execution of marketing activities including, but not limited... For full info follow application link.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
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