at Sapient Corporation in Chicago, Illinois, United States
Job Description
Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
We work on a hybrid model and this role will be in office 3 days a week.Job Description
Razorfish is looking for a Senior Analyst to join its Data Science and Analytics Discipline. This is a custom analytics, research and consulting team that delivers data-driven strategic marketing insights to our clients. Each member of the team is aligned to one or more clients and works closely with other DS team members, our clients, and colleagues across other disciplines such as: Client Management, Search, Media, Strategy, User Experience and Technology.
In this role you will lead data-driven portions of projects across a large account, working with data leadership and fellow analysts.
Core areas of focus for this group include applications in customer segmentations, testing frame works, media and advertising measurement and optimization solutions, personalization, and forecasting.
Responsibilities:
* Analyze performance data for one (occasionally multiple) track of client's business
* Compile regular reporting deliverables, including insight delivery
* Build ad-hoc analyses as needed to unearth platform, experience, or market-level learnings
* Craft client-facing presentations communicating insights, including data visualizations
* Independently identify client needs to guide analysis/propose potential projects
* Collaborate with fellow internal discipline teams within account to build recommendations and optimizations off data trends
* Own data portions of client presentations, with expectation to participate and present as needed
* Effectively communicate complex ideas to client contacts and internal partners
* Own usage of respective data platform and guide additional learning
* Guide measurement planning and project data requirements to inform technical implementationQualifications
* 2-4 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
* Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
* Basic knowledge of ad tech, mar tech, and data tools and platforms across multiple channels
* Experience in using Excel for analysis, including pivot tables and data visualizations
Technical Skills:
* Hands-on experience in analytics components of one or more marketing or media platforms such as Adobe Analytics, Google Analytics
* Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Looker Studio or similar
* Understanding and experience using Google Ads, Google Cloud Platform, and BigQuery
* Programming languages (such as R, Python, or SQL) applied to modeling, forecasting, or similarAdditional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and... For full info follow application link.
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.
