at Capital One in Chicago, Illinois, United States
Job Description
77 West Wacker Dr (35012), United States of America, Chicago, Illinois
Capital One Trade Credit - Digital Marketing Manager
Capital One Trade Credit - Digital Marketing Manager
Capital One Trade Credit provides a proven and uniquely differentiated full-service AR solution to enterprise-scale clients. We help grow and protect merchants by providing flexible Net 30, Net 60, and Net 90 term financing options for their business buyers, with the seamless B2B payment experience they expect. Merchants are paid upfront for transactions, are protected from credit and fraud risk, and are able to upgrade to a digital first, tech-enabled customer experience for their buyers. Capital One Trade Credit partners with hundreds of merchants across verticals throughout the United States. Merchants can offer their business customers an extended terms account that is instantly-decisioned and available for near-immediate use and one that can be underwritten on the business entity (vs. personal credit). These accounts feature payment terms up to 90 days, credit lines up to and beyond $1M where needed, billing and payment reconciliation tailored to business expectations, and online digital self servicing. Capital One Trade Credit is looking to aggressively grow its business by adding new enterprise clients and distribution partners.
ABOUT THE ROLE:
The purpose of the Digital Marketing Manager is to drive lead generation, increase customer engagement, and boost brand awareness through the strategic use of digital marketing channels. This includes paid search, programmatic, social media, website (SEO), and email marketing. This position will report directly to the Director, Acquisition Marketing.
In this role, you will:
Drive digital marketing campaign strategy, development, execution, results measurement and reporting, and campaign optimization. You'll serve as a key member of the Capital One Trade Credit Marketing team, influencing and driving integrated marketing strategies, working closely with internal stakeholders, as well as external agencies, third-party content partners, and industry media publications. You will develop and execute lead-generating and brand-building marketing campaigns that drive demand, acquire new leads, increase product/solution adoption and expand awareness of the Capital One Trade Credit B2B solution. The ideal candidate will have knowledge of Google Suite (Ads, Search Console, keywords and PPC), SEM/SEO, social media marketing, email marketing as well as an understanding of KPI analytics.
How our hybrid model works
This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.
Responsibilities:
Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social media advertising channels.
Own the experimental testing design to uncover key insights and inform future campaigns
Automate, analyze, and report on individual marketing campaign results, website metrics, and bigger
picture trends to increase lift and conversions
Employ a test-and-learn mentality and data-centered approach in the development of marketing campaign
recommendations; openly share learnings and best practices across marketing teams.
Manage website CMS activities including page creation, layout, website maintenance, on-page SEO, and
recommendations on user experience updates.
Drive SEO strategy, work cross-functionally with content owners to define content, onsite and keyword
optimization strategies to accelerate awareness of Capital One Trade Credit.
Act as an internal project manager for various initiatives across marketing campaign development/ execution.
Establish and support scalable processes that ensure best practices in marketing campaign development/ execution and... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
