at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Position Overview
This role will work across the Communications team and partner with our Marketing team including Brand and Yahoo Creative Lab (social, influencers, brand activations) . In this role, you'll lead on creating and executing break-through earned media strategies that amplify key initiatives across Yahoo from product-focused news, to brand and creative campaigns, to culture-driving stunts, consumer activations, and more.
You are a creative thinker with a bias for action and hold a deep bench of strong media relationships. You can take a campaign idea or product launch, build a creative earned extension, and land that story with press. You're comfortable taking big shots on goal, know how to propose and execute a project and have a proven track record of landing top tier earned media coverage.
This role reports to the Vice President of Consumer Communications and works across various Yahoo brands and properties.
Responsibilities:
- Amplify Yahoo brand activations and key consumer products through earned media pitching, initiatives, and programs
- Work across the Communications organization as a media relations lead liaising directly with media across a variety of beats acting as a spokesperson for the business proactively and reactively
- Manage media opportunities related to Yahoo brand work and work with Yahoo Creative Lab on key buzzworthy moments
- Develop and implement a framework for providing strategic communications input and counsel to the Marketing and creative teams
- Concept and execute earned-media activations and media relations programs at various scale
- Manage an agency partner and project manage key proactive moments
Qualifications:
- 10+ years of relevant experience in an agency or in-house role
- Ideal candidate will have experience working within the consumer technology space and have their finger on the pulse of culture and how brands are showing up across social media and brand marketing
- Experience working with brand partners, influencers, and proven track record of success with broad scale earned communications campaigns
- Strong organizational and project management skills; clear and strategic thinking with the ability to develop and execute successful communications strategies
- Have a proven track record of leading earned communications initiatives and landing top tier media coverage
- Must work well under deadlines and have a strong ability to manage multiple projects at once
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Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
