at Mindshare USA, LLC in Chicago, Illinois, United States
Job Description
Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary & Impact
In this role, you will partner closely with the client, internal Planning, and Investment teams to develop a cross-media measurement strategy and support the Associate Director lead on the business.
Key Responsibilities
Primary responsibilities revolve around providing thought leadership with regards to clients' measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.
Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include web analytics tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance.
Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution analysis.
Serve as the main contact point for the majority of internal requests from the media and search teams; direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights.
Serve as a primary point of contact for clients in regards to data, reporting, and measurement initiatives.
Evaluate vendors, technologies, and new advertising opportunities.
Solid knowledge of tools and systems (primarily econometric and data governance focused).
Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.
Requirements
Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
Ample professional experience in an analytical role such as Sr. Analyst, Manager of Analytics, etc.
Experience in the CPG space preferred
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities.
Ability to foster collaborative relationships with other cross-functional teams.
Ability to manage and prioritize competing projects and deliverables.
Proficient with primary buying and ad-serving tools/platforms including Campaign Manager, programmatic, and social platforms.
Experience with a variety of the following tools and platforms preferred:
Data Visualization - Power BI (preferred), Tableau, DOMO, or Datorama
Web Analytics - Google Analytics, Adobe Analytics AdServers experience
Syndicated Measurement: Nielsen, comScore, DoubleVerify
Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
Familiarity with SQL preferred; R and Python a PLUS
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more... For full info follow application link.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
