at Synchrony in Chicago, Illinois, United States
Job Description
Job Description:
Role Summary/Purpose:
The AVP, Home Specialty Marketing Leader is responsible for setting and implementing the marketing strategies to drive growth across multiple Tier 1-2 client partners. The role also leads client marketing responsibilities across the Outdoor Living and Plumbing categories. The marketing leader will collaborate with Sales and Growth COE partners to launch and manage programs across dealer networks and digital channels to drive program growth. In addition, this role will work directly with the Home Improvement Client Development and Sales teams.
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
+ Establish and cultivate key relationships at senior levels of partner organizations
+ Understand and incorporate each client’s key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
+ Develop, support and drive unique and impactful B2B acquisition, activation, and usage campaigns
+ Partner with client marketing leadership teams and Growth COEs to lead, develop, implement, and monitor dynamic annual growth plans
+ Gain approval for marketing programs through cross-functional matrixed client organizational structure
+ Optimize contractual marketing spend and pursue additional funds to meet growth goals, including budgeting and forecasting
+ Partner with analytics to monitor and collect data on campaign performance
+ Manage posting of program materials to Team Sites
+ Develop and manage Purchase Order/Invoice requests for OEM partners and Synchrony suppliers
+ Regularly monitor the competitive space and be aware of market changes, developments and trends
+ Share best practices and successes internally and externally
+ Perform other duties and/or special projects as assigned
Qualifications/Requirements:
+ Bachelor’s Degree a minimum of 3 years of marketing experience; or, in lieu of a Bachelor’s degree, a high school diploma/GED and a minimum of 6 years of marketing experience.
+ Minimum 1 year client management experience
+ Minimum of 2 yr experience with digital and/or direct marketing channels
+ Demonstrated project management skills
+ Ability to travel as needed ~ 20%
Desired Characteristics:
+ Marketing experience in credit card or financial services industries
+ Outstanding communications, relationship building, influencing and collaboration skills
+ Proven ability to partner and communicate effectively with all levels of the organization
+ Experience managing agency relationships
+ Strategic thinking with ability to support the implementation of actionable plans to drive business results
+ Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
+ Collaborative style and approach with comfort working in a matrixed, decentralized structure
+ Experience working with WorkFront and other project management systems
+ Strong PC proficiency (MS Office Suite) or comparable software applications
Grade/Level: 11
The salary range for this position is 90,000.00 – 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
