Senior Manager Co-Brand Card Holder Engagement

at United Airlines in Chicago, Illinois, United States

Job Description

Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run “Business Resource Group” communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

The Senior Manager Co-Brand Card Holder Engagement will be responsible for all aspects of cardholder engagement and retention initiatives for the United Mileage Plus co-brand credit card programs. This position will lead the team responsible for driving cardholder spend engagement through promotional offer design & delivery, multi-channel communication strategies and campaign results tracking/optimization. This role will also have the oversight on the cardholder lifecycle strategy to strengthen the loyalty to our core credit card products, with strong focuses on new cardholder onboarding, re-engagement of down-trending/inactive cardholders and increasing account retention.

Key Responsibilities:

+ Spend Engagement Offer & Channel Strategy and Execution

+ Card member Lifecycle & Trigger Marketing Strategy and Execution

+ Performance tracking & analysis

+ Enhance benefits and value to cardholders through benchmarking & innovation

+ Develop and maintain the positive and collaborative relationship with internal and external stakeholders including the issuer and creative agencies

NOTE: This position provides a hybrid work arrangement including approximately 70% of the time onsite at our Chicago office location.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s needed to succeed (Minimum Qualifications):

+ Bachelor’s degree in marketing, sales, business administration or communication (or other related fields) in Business, Finance, Marketing, Communications or equivalent experience

+ Domestic travel – up to 25%

+ Minimum 5-years of experience in marketing, finance, loyalty and/or payment card industries

+ Marketing strategy and execution across email, direct mail, print and web channels

+ Partnership marketing and integrated marketing

+ Strong project management & analytical skills

+ Strong written and verbal communication

+ Planning and organization skills; ability to multi-task

+ Ability to collaborate, influence and gain alignment cross-functionally

+ Ability to manage conflicts

+ Must be legally authorized to work in the United States for any employer without sponsorship

What will help you propel from the pack (Preferred Qualifications):

+ MBA or 7+ year of relevant experience

+ Prior loyalty marketing or lifecycle management/CRM experience

+ Prior airline or travel industry experience

+ Prior partnership or credit card marketing experience

+ Innovation and continuous improvement skills

+ Comfortable with ambiguity and problem-solving

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT