at Ford Motor Company in Springfield, Illinois, United States
Job Description
Product Group Leader, BlueCruise – Subscription & Activation
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford’s retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
What you’ll do…
Our BlueCruise Product team collaborates with the go-to-market team, ADAS engineering team, Digital Design, and other product teams to build & ship the most confidence inspiring driver assistance technology in the market. We are looking for experienced digital product managers who have experience and enthusiasm around connecting customers to complex technology, have a passion for growing others, and are motivated to be challenged as we build the future of advanced driving at Ford.
This leader will be charged with connecting Ford customers to the discovery, trial, purchasing, and operation of complex ADAS technology in a highly engaging but simple experience. In close partnership with the go-to-market team, subscription technology and journey teams, and customer channels (Mobile, Web, In-Vehicle), this leader will drive a BlueCruise Discovery & Activation roadmap that underpins the trial and subscription experience with BlueCruise.
This role will be charged with managing a large & complex stakeholder map using clear communication skills- including the ability to articulate a product discovery & activation roadmap from the context of an end-to-end customer journey, develop concise requirements through PRDs, and communicate strategies clearly and timely to leadership.
+ Collaborate with BlueCruise Go-to-market, ADAS Tech Strategy, and Digital Product teams on the end-to-end vision, strategy, and product activation roadmap for BlueCruise.
+ Develop and manage a clear end to end customer product journey, and deliver a roadmap that clearly addresses major gaps in the customer’s discovery, trial, purchase, and renewal journey steps.
+ Manage the relationship between BlueCruise Activation Product deliverables, go-to-market/business objectives, and subscription technology platform (SSP) enablers to deliver BlueCruise subscription functionality that meets the needs of our customers and the market.
+ Contribute towards the ongoing development and delivery of BlueCruise’s functional roadmap, based on clear and well communicated understanding of viability, feasibility, and desirability from customers.
+ Lead a matrixed team across a Digital Design / Product Management / Engineering triad to deliver major aspects of the BlueCruise discovery & activation product roadmap.
+ Become the undisputed expert on existing & potential customers of L2 driving products, their behaviors, wants, needs, and motivations.
+ Conduct primary research (interviews, surveys, etc.)? to inform all aspects of your product roadmap.
+ Talk to customers, visit dealers, experience competitive products to inform your roadmap’s priorities and requirements.
+ Collect and analyze product data to inform major strategic decisions around the BlueCruise roadmap.
+ Write clear and concise product requirements in the form of PRDs that articulate the vision, goals, and key elements of new BlueCruise features. Communicate and drive requirements forward across a wide stakeholder map of Engineers, Designers, Project Managers, and Business Leaders.
+ Coordinate with relevant engineering teams to assess feasibility and viability; drive delivery timing of complex vehicles Software changes in support of the Product Roadmap
+ Manage & make tradeoff decisions on BlueCruise product features based on input from customer desirability, delivery feasibility & complexity, product viability, and business strategy. Clearly communicate tradeoff proposals to Sr. Leadership to gain alignment.
+ Practice empathy on a daily basis – and contribute towards a dynamic, fast moving team
This position is posted as remote unless the selected candidate lives within 50 miles of an office, then it will be hybrid.
Occasional travel expected.
You’ll have…
+ Bachelor’s Degree in Engineering, Design, Computer Science, or related field
+ 6+ years of digital Product Management experience, having shipped successful digital products in the past.
+ 3+ years of people management experience
Even better, you may have…
+ Experience or exposure working with subscription products, with a strong understanding of relevant customer behavior engaging with them.
+ Masters Degree in Design, Computer Science, Engineering, Psychology/Human Factors, Fine Arts, Communications, or related field.
+ Exceptional communication skills with a proven record of creating, documenting, and presenting product strategy and features.
+ Experience with conducting product discovery and user validation.
+ Experience working with product designers, engineers, and business partners
+ Familiar with agile framework.
+ Conviction to always do what’s best for customers, with a humility to listen and learn.
+ Flexibility to adapt to change and influence in a dynamic environment.
+ Foundational, analytical, and technical: you can collect and analyze data from various sources, identify key insights, spot optimization opportunities, and inform product decisions.
+ Comfortable in highly ambiguous scenarios and with problem solving across a highly matrixed organizational environment.
+ Are entrepreneurial, independently driven, inventive, and able to deliver results with minimum direction.
+ Experience regularly presenting and communicating to executive leadership, especially through Product Requirements Documents (PRDs) ?
+ Strong product intuition with a passion for creating innovative, experience-driven products.
You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
+ Immediate medical, dental, vision and prescription drug coverage
+ Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
+ Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
+ Vehicle discount program for employees and family members and management leases
+ Tuition assistance
+ Established and active employee resource groups
+ Paid time off for individual and team community service
+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
+ Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
Visa sponsorship is available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in th
