at Capital One in Chicago, Illinois, United States
Job Description
NYC 299 Park Avenue (22957), United States of America, New York, New York
Principal Associate, Marketing | Enterprise Digital Products | Brand
Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it's enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered.
Capital One's Brand Digital Enterprise Strategy team is looking for a Principal Associate who can help to develop go-to-market strategies and marketing programs that will drive awareness and enhanced perception of our robust digital offerings. They will leverage their expertise in product marketing to forge relationships, create buy-in and develop a shared agenda with partner stakeholders. They are champions and can define persona and messaging strategy across disciplines - championing the customer at every stage along the way.
What You'll Do:
Be a subject matter expert on Capital One's enterprise digital tools and experiences, such as our mobile app features, digital payment solutions, and more.
Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).
Partner with product teams to identify campaign growth opportunities and optimizations.
Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.
Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.
Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.
Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies.
Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features.
Showcase learnings and successes through well-refined communication and presentation skills.
Work proactively in an agile environment and identify when to work outside the process in whitespace.
Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand
Who You Are:
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:
You are proactive and don't wait for work to come to you-you actively look for new opportunities to learn, grow, and improve.
You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
You're flexible, open-minded, and not afraid of change-in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.
You have strong communication skills with outstanding writing, editing, and presentation abilities.
You're a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
You care-about the work, your team and the customers you serve.
Basic Qualifications:
Bachelor's degree or Military experience
At least 4 years of multi-channel marketing experience
At least 3 years of experience in planning, execution, and analysis of marketing programs
At least 3 years of experience managing creative processes and working with creative teams
Preferred Qualifications:
4+ years of experience in a product marketing role
2+ years of experience in financial services
4+ years of experience working with... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
