at Northern Trust Company in Chicago, Illinois, United States
Job Description
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
MANAGER, DIGITAL MARKETING STRATEGY
The Manage r, Digital Marketing Strategy, will pla y a major ro le in leading our strategic marketing campaigns and programs across our digital ecosystem . Along with developing/executing effective campaigns , they will spearhead building innovative growth strategies for our "always on" brand awareness and product initiatives across multiple digital distribution channels with a high focus on paid media .
Among these responsibilities, they will lead the development, management, and implementation of our digital strategy and paid media across socials, search, programmatic, and other advertising outlets . They will serve as an expert for personalizing content across the user journey and for multiple audiences.
RESPONSIBILITIES
GENERAL
- Develop and oversee all digital marketing strategy and implementation , including SEO/SEM, personalization strategy, email marketing, social media, and paid advertising .
- Develop, execute, and optimize targeted marketing strategies across the funnel - inclusive of triggered, targeted, and broad-based campaigns.
- Lead audience segment creation and management for multi-channel marketing initiatives, such as retargeting, personalization, etc.;
- Develop, implement, and manage paid search, paid social, and display marketing strategies and oversees the day-to-day execution and optimization of performance.
PAID ADVERTISING
- Launch and optimize paid media campaigns on digital channels such as LinkedIn, Google, programmatic media and other relevant digital platforms.
- Manage the successful execution and launch of a paid media campaign, including the development of advertising media plans that outline budget allocation, platform utilization , targeted audiences, and other variables necessary for launching digital campaigns
- Actively monitor costs and analyze the health of marketing contribution to sales pipeline, program ROI , and customer acquisition.
- Optimize online response and conversion rates via ad copy, landing page optimization, testing, and behavioral targeting.
- Develop and execute testing models across MTA , MMM , and other spend optimization tactics for paid media and other efforts
DIGIT AL CAMP AIGNS
- Plan, manage, and oversee all aspects of a digital marketing campaign to effectively promote our brand from creating briefs, template, and workflows to audience targeting, messaging , marketing mix and reporting.
- Defines and documents business requirements for every campaign, including audience traits, content and call to action, channels/destinations, etc.;
- Use campaign data to recommend and implement optimizations to improve overall campaign performance
WEBSITE / SEO
- Manage and implement SEO including keyword research, on and offsite optimization...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
