Market Research Manager

at Spectraforce Technologies Inc. in LibertyvilleMettawa, Illinois, United States

Job Description

Job Title: Market Research Manager
Duration: 06 Months
Location: Remote or Hybrid in Mettawa, IL 60045

Summary:
Global Market Analytics and Business Intelligence (GMABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions for the Immunology group. She/he will lead Business Intelligence to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives.

Key responsibilities include independently leading Business Intelligence planning, implementation, communication of results, and alignment of brand strategies and plans. The Manager will be responsible for managing all aspects of Business Intelligence including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.

The Associate Director will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Key Responsibilities Include:
Serve as the GMABI lead for Rheum asset becoming a trusted partner to Global, Area and Affiliate leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
Enable and demonstrate leadership on the cross-functional business teams, Global Brand Team (GBT), Area Brand Teams and IBT (Affiliate Brand Teams) to make better and more rapid business decisions by framing & prioritizing critical brand questions.
Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of our market understanding.
Proactively identify new data sources and analytics opportunities to ensure that GBT decision-making is based on the most current, objective, and comprehensive insights.
Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP (Health Care Professional) experience and plans to address leverage points & gaps.
Lead commercial competitive intelligence to help anticipate competitor strategies and achieve market leadership. Participate in developing Key Performance Indicators (KPIs) for the brands and measuring performance on a monthly and quarterly basis.
Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide GBT in the development of successful strategies to maximize both the brand and the market. Identify and utilize reasonable data sources & analytics approaches to measure and evaluate the effectiveness of our core strategies and key initiatives.
Lead and participate in initiatives to improve the GMABI insights and analytics capabilities.
Ensure all GMABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

Basic requirements:
BA or BS degree required. Advanced degree (e.g., MBA or MA) preferred. Degree concentration in marketing research, marketing, or social sciences. Statistical knowledge is a plus.
Minimum of 3-5 years of experience in Marketing Analytics and Business Intelligence, including a strong working knowledge of key data sources and analytics approaches to gaining insights in pharmaceuticals or healthcare at the global and country level. Experience developing and executing primary market research plans and global marketing analytics. Experience analyzing and drawing insights from quantitative and secondary data sets.
Global pharmaceutical or healthcare industry experience, Immunology experience is a plus
Excellent strategic thinking and thought leadership with strong story telling capabilities
Possess a strong understanding of ex-US secondary data and syndicated sources and their strength and weaknesses.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving, including developing and testing simple hypotheses using available data including market dynamics (share and total volume) trends in Microsoft... For full info follow application link.

SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at nahr@spectraforce.com if you require reasonable accommodation.