Associate Director, Marketing Technology

at Cornerstone Research in Chicago, Illinois, United States

Job Description

Associate Director, Marketing Technology
Job Locations

US-IL-Chicago

ID 
2024-3469  

Category 
Marketing
Overview

ASSOCIATE DIRECTOR, MARKETING TECHNOLOGY (HYBRID - CHICAGO)
If you are a Marketing technology professional looking for an opportunity to showcase your ability to utilize technology and digital initiatives to enhance market position, then we would like to meet with you!

The Associate Director, Marketing Technology is responsible for researching, sourcing, implementing, maintaining, and optimizing the firm's marketing and business development technology products and digital initiatives to enhance the firm's visibility and market position. This role involves conducting regular audits of technology systems, making enhancements, identifying new efficiencies and systems through competitive intelligence, evaluating, introducing, and implementing new technologies and processes to maintain firm competitiveness, and monitoring and reporting on program effectiveness. The Associate Director, Marketing Technology works closely with the Marketing & Business Development Team senior leadership to ensure that all technological activities within the department are coordinated effectively.

At Cornerstone Research, you will be part of a thriving, 900-strong team that spans nine offices, comprises more than 55 nationalities, and leads the industry in its commitment to develop team members across all levels. Inc. Magazine has recognized Cornerstone Research three four as a Best Workplace for its outstanding employee engagement, collaborative culture, and professional growth opportunities.You'll Love It Here If You
Embrace learning and continuous improvement
Set and strive for a high bar of excellence
Believe that teamwork leads to success: ask us what it means to be #onefirmfirm!
Take pride in always doing your best work, even if it's harder or takes longer
Are passionate about what you do
How You'll Help Our Team Succeed
Develop and manage innovative marketing technologies to raise brand awareness and strategically promote the firm.
Manage and support the marketing technology team including coaching, training, evaluating, supervising, and mentoring.
Oversee the firm's website and all other marketing technologies in support of marketing and business development strategies and initiatives.
Maintain the firm's social media platforms and optimizing their use.
Oversee the firm's marketing database technologies and the conceptualization and implementation of any future firm CRM initiatives, including working with firm leadership on approving and communicating these initiatives internally and developing related training/internal communications programs as needed.
Work collaboratively with Marketing Department's senior leadership team to ensure consistent and effective external and internal communication.
Serve as primary liaison with firm's technology-related teams.What You'll Need to Be Successful
12+years of directly experience in a professional services or law firm. Minimum of 10 years of professional marketing technology experience. Experience in legal marketing a plus.
The desire to take initiative and actively contribute to the team and the firm
The ability to communicate effectively and professionally
Strong business acumen and the ability to learn the firm's financial and operational functions
The mindset to provide superior service
Knowledge of web UX, web development, database management, data analytics, SEO, CRM, email marketing, experience and proposal systems, social media, and other marketing-related technologies and platforms. Experience with these technologies in the legal industry a plus.
Previous experience in managing staff and overseeing their professional development. Proven ability to manage, coach, and mentor a diverse staff.
Experience in project management, strategic planning, and budgeting.
Experience defining and overseeing organization-wide marketing technology rollouts.
Strong internal and external client service orientation.
Strong negotiation and analytical skills.
Experience managing technology vendors.
Ability to multitask and prioritize efficiently and effectively.
Strong writing, proofreading and editing skills; must be detail oriented.
Effective oral communication skills; must be able to... For full info follow application link.

Cornerstone Research provides Equal Employment Opportunities to all employees and applicants for employment without regard to legally protected categories, such as age, sex, gender, gender identity, race, color, creed/religious belief, medical condition, predisposing genetic characteristics or genetic information or testing, disability, marital status, pregnancy status, military status, veteran status, arrest or conviction record (except where permitted by law), sexual orientation, ethnic background, citizen status, ancestry, national origin, or any other consideration protected by federal, state or local law.