at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Digital Performance Media Lead
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
In this role you will guide Kimberly Clarks transformation to a modern marketing powerhouse by defining and implementing industry best practices in relation to all aspects of programmatic media buying and planning operations. This is a great opportunity to build best-in-class US programmatic strategy and execution while maximizing programmatic investment and media productivity. Youll leverage internal, agency, and partner data platforms to optimize inventory supply, platform r/f, activation audiences, and overall media performance. The ideal candidate should have hands-on experience working with Data Management Platforms (DMPs), data on-boarders, Demand-Side Platforms (DSPs), Brand Safety technology, Dynamic Creative Optimization (DCO) technology, Social Platforms, and/or other media buying platforms and be able to communicate complex concepts in a simple and compelling way to business leaders. This role works in collaboration with internal and external partners who specialize in Digital Analytics, Audience & Data Strategy, Content Strategy, and Marketing IT. As Digital Performance Media Lead youll keep Kimberly-Clark on the leading edge of world class marketers who leverage audience data signals to deliver our brands a competitive advantage.
In this role you will:
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Build & ensure agency compliance to US Digital Best Practice & Data Governance protocols for all digital campaigns (e.g. Renovate End to End campaign planning to activation protocols with the media agency across brand and retail strategies; Implementation of Media & Creative Taxonomy; Utilization of reputation management via Ad Verification provider, etc.)
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Partner with the Audience & Data Strategy Lead to build and align programmatic audience strategy/processes
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Lead test & learn strategy, innovation/product roadmap development, and execution of US DSP (TTD, Amazon, DV360), Ad Verification (IAS), and AdServer (Campaign Manager) partnerships establishing platform best-practice, new technology application, and enhanced media productivity.
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Develop, implement, and regularly assess our SSP & Publisher partnership strategy. Partner with Kimberly-Clark global media/procurement to recommend direct vs. agency contracts as appropriate
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Develop testing strategy to create & codify Kimberly-Clark US biddable buying best practice across channels like CTV, Social, Display, etc.
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Build competency and inclusion of campaign orchestration with/without retail extension into overarching campaign processes internally and with our media agency.
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Generate future-forward vision & plan for programmatic targeting and measurement considering the diminishment of the cookie, increase in walled-gardens, and expansion of retail media data inclusive of necessary integrations and partnerships.
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Leverage advanced digital data sets from AdVerification, Ad Server, and DSP partners to identify performance insights, optimizations, and best practice
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Lead upskilling of strategic deployment digital...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
