at Publicis Groupe in Chicago, Illinois, United States
Job Description
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com .
Job Description
The Razorfish Strategy and Performance team is looking for a GVP Connections Strategist who brings expertise in helping brands better connect with their customers in direct and addressable channels across the complete customer lifecycle. With a strong CRM background, the GVP, Connections Strategist should understand consumer behavior and context, and be able to develop and orchestrate strategic communications and enhance CRM program capabilities.
This person should have solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM and integrated customer engagement. They will be responsible for creating strategies that increase our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content. In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate and end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).
Responsibilities:
+ Create CRM strategies and models to enable or support the growth of our clients’ business
+ Understand our clients’ strategic priorities, challenges, and identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
+ Develop direct collaborative working relationships with key client stakeholders and regularly communicate insights and strategic recommendations to executive stakeholders.
+ Develop a deep understanding of the clients’ category and unique business dynamics within the category
+ Lead the strategy for new business pitches
+ Contribute to Marketing and Demand Generation whether through writing thought leadership, supporting marketing events, speaking at industry events or other methods
+ Lead the use of data and analytics for decision making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
+ Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research
+ Manage, guide and mentor junior and mid-level strategists and ensure that teams are motivated and retained by giving them opportunities to expand and grow on new, interesting projects
Qualifications
+ As a guide, 15 years of demonstrated excellence in CRM, direct marketing or customer engagement strategy, within consulting or agency environments
+ A proven leader and relationship builder with an authoritative presence and confident communication and presentation style with executive-level clients and will be easily accessible to all levels of the agency and client organizations
+ Self-starter with an entrepreneurial spirit, vision and leadership to help facilitate change within a team and client’s organization
+ Deep experience with all addressable/owned channels and programs, including email, push, SMS, web, direct mail and integrating with media and social teams
+ Proven ability to develop strategies that deliver on business KPIs / outcomes, sets vision and drives transformational change with the client at the center in complex business and marketing environments
+ Experience working with marketing, product, data & analytics teams, along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
+ Sound proficiency of insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
+ Has a strong analytical and data-driven background with experience leading cross-functional, dynamic teams to analyze and optimize marketing programs and growth initiatives.
+ Excels in mentoring and coaching employees to ensure growth and achievement of company goals or objectives
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $167,000 – $250,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/16/2024.
