at Publicis Groupe in Chicago, Illinois, United States
Job Description
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.
You will report to Senior Vice President, Local Investment.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Role Objectives
+ Develop strong client relationships as a key local strategic and business partner
+ Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
+ Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
+ Guide the tactical direction in relation to our clients’ omni-channel marketing approach
+ Oversee local media tactical plan development and budget
+ Present recommendations to account service and clients
+ Have strong understanding of budgets and media flow for assigned clients
+ Effectively liaise with internal stakeholders (Investment, Finance), Clients, and external partners
+ Developing POVs for our clients around business-critical issues and trends in Local
+ Leading internal brainstorms and client workshops
+ Participating in new business pitches
+ Assist Associate Director in the development of junior team members
+ Provide job performance feedback to subordinates and make talent and staffing recommendations to management
+ Resource for others in resolution of complex problems/issues
+ May perform other duties and responsibilities that management may deem necessary from time to time
+ Advocate for multicultural & diversity inclusion throughout tactical plans
Qualifications
+ 9+ years media planning experience including 5 years in a management capacity
+ Offline and Online media experience
+ Must have strong working knowledge of Local Media
+ Demonstrated expertise in local strategic and tactical planning
+ Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
+ Excellent interpersonal skills with the ability to influence cross-functional teams without direct authority
+ Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
+ Excellent management and motivational skills
+ Excellent organizational, interpersonal and quantitative/analytical skills
+ SSoftware Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,500 – $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/20/2024.
\#LI-Hybrid
Req #: 24-8212
