Lead Paid Media Measurement

at Discover in Riverwoods, Illinois, United States

Job Description

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it – we want you to grow and make a difference at one of the world’s leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description:

What You’ll Do

In this role, you will be responsible for oversight of campaign measurement workstreams inclusive of performance reporting, test design/execution, and full-funnel measurement strategy development specific to Paid Media activations. You will work closely with internal and external agency teams to assist in management of measurement initiatives and communicate learnings to relevant stakeholders.

To be effective in this role, you should be knowledgeable in paid media activation, learning agenda development and test design/execution, media attribution and campaign effectiveness evaluation (inclusive of 3rd party measurement landscape), analysis and interpretation of results, and familiarity with advanced analytics solutions (i.e. market mix modeling (MMM), multi-touch attribution (MTA), and experimentation).

How You’ll Do It

+ Manages all aspects of digital media learning agenda, testing plan, test design, media performance, and delivery. Drives alignment on test design and delivery across Brand marketing teams.

+ Works through analytics and media agency to provide key performance indicator measurement recommendations. Develops the success criteria to measure against.

+ Executes new measurement partnerships through the contractual onboarding process. Manages legal, compliance and regulatory requirements to ensure appropriate compliance across all channels.

+ Identifies and evaluates external vendors to build the digital optimization roadmap.

+ Work with internal analytics teams and agency analytics leads to deliver monthly/quarterly performance reporting

+ Work with media strategy leads (internal and external) and site teams to develop pixel implementation strategy for media attribution purposes

+ Manage vendor partnerships and leverage performance outputs to drive continuous learning and optimization of media buy against identified KPIs

+ Demonstrates technical knowledge of analytical tools and current landscape

+ Develop roadmaps for evolution and execution of advanced analytics projects (MMM, MTA, Experimentation)

+ Oversee development of deliverables pertaining to key performance insights and outputs and present results to leadership team members

Qualifications You’ll Need

The Basics

+ Bachelor’s Degree in Business, Marketing, Engineering, Social Sciences, Statistics, Mathematics, Analytics, Economics or Communications

+ 4+ years of experience in Marketing, Advertising, Media Segmentation and Testing, Addressable Media, Design and Analysis of Experiments or related experience

+ In lieu of education, 8+ years of experience in Marketing, Advertising, Media Segmentation and Testing, Addressable Media, Design and Analysis of Experiments or related experience

Bonus Points If You Have

+ Media agency analytics experience

+ Experience with media pixel and tagging strategy

+ Strong ability to translate and interpret results as well as tailor messaging and presentations to leadership and other audiences as appropriate

+ Experience with advanced analytics solutions such as MMM, MTA, geo experimentation, brand lift studies

Application Deadline:

The application window for this position is anticipated to close on Jul-21-2024. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.

Compensation:

The base pay for this position generally ranges between $75,500.00 to $127,900.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.

Benefits:

We also offer a range of benefits and programs based on eligibility. These benefits include:

+ Paid Parental Leave

+ Paid Time Off

+ 401(k) Plan

+ Medical, Dental, Vision, & Health Savings Account

+ STD, Life, LTD and AD&D

+ Recognition Program

+ Education Assistance

+ Commuter Benefits

+ Family Support Programs

+ Employee Stock Purchase Plan

Learn more at mydiscoverbenefits.com .

What are you waiting for? Apply today!

All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights & Pay Transparency Nondiscrimination Provision) (https://www.dol.gov/agencies/ofccp/posters)

Discover complies with federal, state, and local laws applicable to qualified individuals with disabilities and is committed to providing reasonable accommodations. If you require a reasonable accommodation to search for a position, to complete an application, and/or to participate in an interview, please email HireAccommodation@discover.com . Any information you provide regarding your accommodation needs will be kept confidential and will only be used to determine and provide necessary accommodation.