Omnichannel Strategy Associate Director, Specialty

at AbbVie in Mettawa, Illinois, United States

Job Description

Company Description

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The AbbVie Digital Lab is transforming marketing at AbbVie, accelerating smarter healthcare, with a mission to transform the way we drive impact by designing and delivering the best insight-driven customer experiences.

The Digital Lab Omnichannel Strategy Specialty Lead serves as the empowered strategic interface between the Specialty Business Unit’s brand teams and the Digital Lab. Sitting within the Omnichannel Strategy team of the Digital Lab, this role lead a team of Omnichannel Strategy Brand Leads that function as fully integrated members of the brand marketing teams. They serve as the representative of the Lab embedded with the brand, and voice of the brand to the rest of the Digital Lab.

This is a hybrid role and requires the ability to come to our Mettawa, Illinois office location at least 3 days per week.

Responsibilities

+ Leads a team of Omnichannel Strategy Brand Leads aligned to Specialty Business Unit brands.

+ This team is accountable to develop and maintain omnichannel and digital marketing strategies (Omnichannel Blueprints / Integrated Communication Plans) aligned to the strategic imperatives of the Brand. Authored in close partnership with Digital Lab Omnichannel Strategic Capabilities Strategists.

+ Strategically Lead and Manage cross-functional working teams to drive omnichannel marketing aligned to the overarching blueprints of the brand. Key teams include:

+ Brand Pod Teams. Cross-functional teams responsible to drive omnichannel “business as usual” (BAU) for the Brand. Inclusive of the Digital Lab owned execution and other functions like MABI, Performance Operations, etc.

+ Serve as Digital Lab Engagement Lead to brand and business unit leadership, ensuring that Digital Lab efforts are aligned to brand priorities and ultimately exceed the expectations of our colleagues.

+ Leads the application of Strategic Lab Capabilities into the Brand.

+ Serve as brand steward to the rest of the Digital Lab, providing deep brand strategy knowledge, expertise, and leadership.

Qualifications

+ BA/BS in Business or Marketing, MBA preferred. Or comparable experience with other degrees.

+ 7-10+ years of relevant digital marketing or omnichannel marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency.

+ People Management / Leadership skills. The ability to build teams, manage people, and foster development of team members.

+ Account Management skills. The ability to represent and lead multiple teams within a broad digital marketing center of excellence.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?

+ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.?

+ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?

+ This job is eligible to participate in our short-term incentive programs. ?

+ This job is eligible to participate in our long-term incentive programs?

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html