Marketing Specialist

at Sauk Valley Bank & Trust Company in Sterling, Illinois, United States

Job Description

SUMMARY

In this role, you will help develop, execute, and monitor marketing projects across a variety of channels. You will also assist in defining and advancing awareness-centric goals, objectives, and strategies. This includes the ability to collaborate with subject matter experts across the organization. Additionally, in this role, you will perform duties that support the needs of the Marketing department as a whole.

To achieve success in this role, applicants must have exceptional attention to detail, effective time management, strong project management, organizational, writing and verbal communication skills.

This role involves developing design assets, assisting in project management for the department, editing content, crafting (SEO)-informed copywriting, contributing to brand awareness efforts, and more.

In addition, the Marketing Specialist assures compliance with all SVB policies and procedures, as well as, all applicable state and federal banking regulations.

ESSENTIAL DUTIES

1. The Marketing Specialist will be responsible for assisting in gaining market traffic and generating brand awareness through content creation and promotion.
2. Aid in the development of advertising and marketing campaigns, playing a substantial role in the creation of design content within the department and engaging target audiences through all channels in all forms (including blogs, digital ad copy, emails, landing pages, slide decks, social media postings, etc.) in support of demand generation, brand awareness, and usage goals
3. Work closely with other departments to ensure alignment of marketing strategies with overall business goals.
4. Work with Digital Marketing Analyst to ensure that SEO and SMO strategies are effectively implemented with any supplemental content created.
5. Assist the marketing team in identifying tasks during team meetings, assigning to team members, and ensuring timely completion through the Asana platform.
6. Be the first point of contact for requests coming into the department via e-mail or in-person requests. Effectively evaluate requests to identify where the priority lands in the team's queue.
7. Coordinate and participate in community events, sponsorships, and other outreach activities.
8. Stay up to date on new and existing content tools and trends
9. Additional responsibilities include: lead contributor for the intranet, promotional item purchaser and distributor, photography and video contributor, assist various departments with projects, etc.

MINIMUM REQUIREMENTS

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

Bachelor's degree in marketing, communications, journalism or similar

• A minimum of 1 year experience in marketing, communications, or similar
• Knowledge of the following content and design tools a plus, but not necessary: WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Hootsuite, Asana, Canva
• Excellent computer skills and familiarity with MS Office Suite
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  PI243882034

  
  
  Sauk Valley Bank is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.